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9 Tips for Better Billboards |
By:
Mike McDaniel |
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It is a given that billboard advertising "outdoor"
is not a "quick fix". If sales are down, you can't
quickly put up a few boards to boost the numbers.
You must plan ahead.Lead time is not short when using outdoor. The
best use of boards is for image building and brand
awareness.Billboards are not cost effective for one time
only sales or non-repeating special events. Most
billboards are sold for a minimum of one month.Using billboards is akin to TV, it can mean you
have "arrived" as a formidable business.Billboards
are image builders.Painted billboards (Paints) are the oldest form of
outdoor advertising. Poster Boards (Paper) may be
the best known. We have all seen the billboard guy
hanging off the ladder with the swirling
wallpaper-like panels being pushed into place with
the big glue broom.All the rage now is the use of vinyl on boards.
This allows for better color, longer life and very
fine graphics. Vinyls are printed with a special
printer, not unlike your computer printer (but
bigger).Bulletins are the giant boards you often see along
Interstates. They can be as big as 20 x 60 feet.Here are BIG Mike’s 9 Tips for Better Billboard
Advertising.1 Buy at least a 50 showing (meaning 50% of the
population will see it at least once a day) and
do it every other month. Many times if the board
is not sold after your time runs out, it will
remain up for free until replaced.2 Be sure some if not most of the boards you buy
are lighted locations.3 Choose stand alone rather than stacked boards
(if you have a choice).4 Don't let the billboard salesperson select
the locations for you.5 Buy vinyls instead of paper or paint and bleed
the graphic off the edge (so it wraps around the
back of the board). Makes your ad look even
bigger.6 Keep the concept short and clever. Offer a
solution to their problem, entice them with
something new. Avoid same ol’ same ol’.7 Use the rule of never more than 8 words and one
picture. Remember, most readers will be zooming
by in a car or truck.8 Don't put your picture on the board. Remember
the cardinal rule of sales. It’s not all about
YOU, it’s all about THEM.9 Make outdoor a budget item and plan in advance.
Spend most of your time working on the concept
and design, ‘cause once it’s up there, it can't
be changed and will been seen by everybody.For more about advertising get my article
"Do Your Radio Ads Work?" Send a blank eMail
MailTo:RadioAds@BigIdeasGroup.com©2005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small
Business Consultant with over 30 years experience,
http://BIGIdeasGroup.comSubscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net
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Article Source: http://www.powerdirectory.net/articles/article50563.html |
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