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How To Write A Compelling Sales Close That Actually Gets Your
Prospects To Buy! |
By:
Craig Garber |
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"Closing" prospects isn't easy -- and it's even harder to do in
print than it is in person. After all, if you "miss" the one
trigger that causes your prospect to buy... you're out of luck.
Today we'll take a look at the final paragraph of our mock
display ad, to give you an example of the RIGHT way to close in
your sales copy.
You can check out that original ad, and even print out a copy of
it, right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The final paragraph says, "For pre-recorded information which
will explain more about how you can dramatically alter your real
estate career, call 1-800-314-3718 and enter ID#7004."
This isn't "bad" per se, but as far as "closes" goes, it's
pretty weak.
You want your call to action to be as strong as your opening
line.
You want to end on an "up" note that's spilling over with
energy, so your prospect will pick up on that energy and do
whatever it is you're asking them to -- and do it right away.
You want a powerful close, like this:
"To get your copy of a FREE Report describing "The Real Estate
Buyers And Sellers Instant And Automatic Attraction System" in
detail, grab your telephone right now and call The Realtors
Hotline and listen to this 24-hour toll-FREE recorded message,
at 1-XXX-XXX-XXXX ext. XXXX. Call right now, while this is fresh
on your mind, and before anything else comes up! There is no
charge for this service and no one will be on the telephone to
hassle you either.
P.S. There are only 53 of these FREE Reports available, so if
you really want to put an additional $100,000 dollars of
commissions into your pockets, call 1-XXX-XXX-XXXX ext. XXXX,
and get the facts -- right NOW!"
That's a little more powerful and compelling, now isn't it.
Which is exactly what you want, if in fact, you want to get your
prospects off their duff and compel them to do something.
Remember, be forceful yet respectful... and be convincing that
it's the right thing for them to do.
There are a couple of more things I'd like to discuss with you,
about this ad, and we'll go over them during the next few days.
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html
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Article Source: http://www.powerdirectory.net/articles/article51946.html |
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