|
 |
|
|
7 Easy tips on How to Improve Your Website Sales Letter
Instantly |
By:
Evelyn Lim |
|
|
Would you like to get more sales from your online sales letter?
Here are 7 easy tips that you can improve on your ad copy
instantly and generate more revenue:
1. Have a Strong Call to Action. Decide what is it that you want
your prospect to do when reading your sales letter. Are you
asking your prospect to subscribe to your mailing list? Or is it
to make a purchase? Lead your prospect to the conclusion you
want by making your offer sound really attractive (eg. give
valuable bonuses) and making it easy for him or her to take
action.
2. Get help in spotting Errors. It’s tough to have a 100 percent
perfect ad copy. Solve this problem by giving a reward to your
readers who spot more than five errors in your ad copy.
Alternatively, ask your personal friends to help you to check
for errors and buy them lunch!
3. Give a percentage of your sales to a charity. Mention this in
your ad copy. This is a good strategy because your company gives
back to society plus it also “propels” your prospect to act
charitably (and hence make a purchase).
4. Include a good, solid guarantee or x-days-money-back period
in your offer. In all respects, you are likely to improve your
website sales conversion if you offer a lifetime guarantee.
5. Use the checkmark or a bulleted point against each benefit of
the product or service that you are selling. You want to have as
long a list as possible! And present features of your product or
service as benefits or solutions to your prospect’s problems.
6. Include P.S., P.S.S. and P.S.S.S. at the foot of your sales
letter. It has been shown that many busy website visitors do not
have the time to read your entire sales copy. They are likely to
scroll to the bottom of your sales letter to check out the
conclusion, summary and how much your product is selling for. As
such, in your concluding paragraph, including post scripts is a
good idea. Here, you can summarise the main points of what you
are selling, repeat your bonus offers and once again, your call
for action.
7. Include your contact information prominently. The feeling of
security is important to prospects who do not know or have met
you. If they do not feel secure, they are not likely to do
business with you. Including your contact information helps in
that they know that you are reachable, that you are a REAL
person and you are running a genuine business.
|
|
Article Source: http://www.powerdirectory.net/articles/article52349.html |
|
|
|
|
|
|
