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Interactive Sales Letter Skyrockets Conversions with 2 Simple
Questions |
By:
Scott Stevenson |
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There are many tactics and techniques that go into converting
visitors into buyers. However, this article will prove to you
why creating an “interactive” sales letter will be the most
critical weapon in your modern marketing arsenal to accomplish
this.
Most Internet Marketers rely on their savvy copywriting
techniques and persuasive skills learned over the years from the
offline print world. These concepts go back to the 1920’s, where
person-to-person dialog took a backseat due to the new mass
media platform to push the sales message in various advertising
forms. Today, Internet Marketers assume this is still the only
option when it comes to “online” sales letters, since the reader
is not physically present and cannot give immediate
corrective-feedback.
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice to convey your benefits and
offerings to the masses. The only reason a visitor is even at
your site is to see if you have a solution to their problem.
Effectively convince them that you have the solution for a
reasonable price, overcome any objections and you get the sale!
Simple. Right?
“Wait a minute! How do I know what’s most important to each
different visitor. How do I convince an unknown reader that I
have their solution?”
Good questions. You may have one product with various benefits,
or many different affiliate products which you promote. Which
benefit or product should you focus on so that each specific
visitor has no choice but to rip out their wallet and start
spewing out credit card numbers?
Read this part carefully –
All persuasive sales letters (no matter how hypnotic and
enticing) must anticipate the mindset and views of the visitor.
As a copywriter, you’ve been given the task of being a mind
reader. You are forced to write your sales letter in such a way
that it answers every possible question and objection. And when
possible, trigger the emotional desire that was brought with
each visitor. This can be quite daunting, considering that each
visitor has their own specific desires and questions relevant to
their unique situation. But the bottom line is -- you must
satisfy the visitor's quest for meaningful, relevant information
before they will say “yes!”
Now I am going to unveil a powerful and exclusive formula to do
just that. Discover the hidden desires deep inside the minds of
each and every one of your visitors. You will have the
all-knowing power of what each wants from you.
All that you have to do is master the
“super-amazing-advanced-top-secret proven technique” real live
salespeople all over the world have used for years to dig out
that elusive customer desire. They ask!
That’s right. The “corrective feedback” to strategic questions
allows any sales person to drill-down to identify and focus on
exactly what the customer is looking for and not waste each
other’s time in the process. The main goal in any corrective
feedback dialog is to narrow down the customer’s problem -- and
to provide a solution.
“STOP! Hold on.... I thought we were talking about sales letters
here. Sales letters can’t ask the visitor what’s most important
to them and just morph itself to focus on that!”
Well, if that’s what you’re thinking, I have no choice but to
believe that you are not keeping up with new technology.
Remember I said I would tell you what will be the Internet
Marketers’ downfall? Here it is -- They forget that they are on
the Internet. Plain and simple.
By posting a web page and some great copy, Internet Marketers
feel that’s the best they can hope for. They forget about the
underlying technology running the show. They are riding a
vehicle of interactive communication that is still evolving.
However, the horse-blinders are only showing them a new place to
display a once-printed direct mail sales letter, without
exploring the possibilities.
Don’t fall into this trap!
An ecommerce website should be an interactive conversation to
communicate relevant information for each visitor’s questions
and eventually persuade a sale. It is not just a digital
billboard.
FACT: Yes, with today’s advancements in technology, YOU CAN
convert your static online sales page to a fully interactive
sales letter that asks the reader questions, and in turn,
dynamically generate specific, relevant offers dependant upon
the reader’s answers. This is all done instantly, without linked
pages, without page flashes, and most importantly -- without the
reader ever knowing.
Are the bells going off yet?
Can you see the potential of being able to ask each of your
readers a question and have a special suitable benefit or offer
waiting for them to read – before they even get to it --
automatically? What do you think will happen to your conversion
rate if your interactive sales letter actually spoke differently
to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your
competition by having the only access to your reader’s mind.
While your competition is analyzing their data and graphs from
another “day-late-and-a-dollar-short” survey, you’re reaching
into the minds of your readers, and pulling out sales on the
spot!
The purpose of this article is to open your mind. Be proactive
in creating different techniques of online promotion. There is
something new that can be developed every day. Just use your
imagination. Be creative and remember that you can make money by
solving a customer’s problem. The goal is to find out what each
potential customer is looking for and offer a solution to
satisfy that. Period!
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Article Source: http://www.powerdirectory.net/articles/article52618.html |
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