>From Ebay Zero to Power-Selling Hero: How To Learn New Tricks
Without Spending
The Internet is the fastest-changing marketplace on earth.
Million-dollar ideas from one year ago might not generate a
single penny today. And the best search engine optimization
strategies from months ago may be completely invalid now.
But this doesn’t affect the best Internet entrepreneurs. It only
hurts the one-hit wonders. In fact, it is what separates the top
sellers from the struggling sellers.
Most of the struggling sellers rely entirely on the information
they get from ebooks.
The best entrepreneurs know that you must be able to conduct
your own analysis if you want to stay on the top. Books and
courses can help you get there, but ultimately, you must learn
how to conduct your own research.
Now, you can spend hundreds of hours and dollars researching
this for yourself. Or you can purchase a service that does this
for you.
Or, if you’re looking to start your business on a shoe-string
budget like most sellers, you can simply use the top-sellers’
examples.
In today’s lesson, I am going to show you one way you can do
this: reverse engineering.
Start by going to Ebay.com and searching for something you
personally sell in your store. For example, if you sell stereos,
search for stereo.
Take your list of results and use it to find successful sellers.
Look for powersellers, sellers with stores, sellers with large
inventories, and sellers with a lot of positive feedback.
Look at these sellers and try to determine the exact methods
they use to make sales: Do they use templates? --If so, how are
they constructed? Do they use a lot of pictures? Do they use ad
copy?
What words did they use in the title? Is there a subtitle? Is it
featured? Is it bold? What date and time did they list it? Is it
part of a dutch auction?
Does the seller own an Ebay store?--If so, how is that store
arranged?
Does the seller get the majority of her auction traffic from
Ebay or does she advertise somewhere else?
How many items are in the seller's inventory? What price ranges
do her auctions span? How do her prices compare to yours?
Does she purchase her inventory from another Ebay seller?--If
so, can you also use that seller to stock your inventory?
There are dozens of questions you can ask and corresponding
answers for all of them. You must determine what you need to
ask--and then use the reverse engineering method to answer it.
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