Carving a niche is giving your home business a unique identity.
Its a mind game. Carving a niche is about positioning your home
business in the mind of your prospect and not in the
market. Carving a niche should be one of the primary focuses
while you start your home business. Carving a niche means
filling a need. Thousands of sites with similar theme are
already up and active on the net and as many are being launched
everyday. How do you survive such competition? By carving a
niche for our services or product.. means we give it a unique
identity. Say for example I am dealing in online education.
(See, how I develop my niche.. ) I narrow it down to MBA. So my
focus group becomes students who are aspiring to do MBA. I
further narrow it down.. people who want to do it online. I have
narrowed it down to Online MBA. now I think of an add-on':
I help them get educational loans. Finally I have a
product/service ready for my specific target audience "Now
you can continue to do your regular job and do your MBA Online.
We help with educational loan you may need to pursue your dream
of getting yourself a professional degree.
By the above thinking process we have done three things : Our
target audience is decided. Our USP (Unique Selling Proposition)
is decided, that they can work while they earn their degree. And
third thing 'Add On' is, if they are looking for loan to study
we can help them. Sell this idea through your website.
This is niche. How well can you present it, is entirely up to
you. Everything will play a role, from content to background and
font color to optimization - to bring and hold the traffic to
your site. Niche is the real constant. It adds TRUE value to you
site. If you have been able to carve a niche it means your site
has something relevant and important for the searchers/your
target audience. So, get into niche marketing and selling. Carve
a niche for your business. It helps the visitor to remain
focused. It helps to draw specific audience to your site and if
your content is specific, possibility of your visitor becoming
your down-line or user of product/services is more... so start
to think, don't stop, breathe, breathe, think, think, breathe -
you can survive without neither! Home business, carving a niche,
how, think, breathe....
|
