Achieving financial freedom with Network Marketing on The
Internet By Tasos Vasilopoulos Part 17 - Here they are! –
Welcome dear visitors! – Convert them into customers and
co-workers Introduction This article makes part of a series of
20 articles. The subject of this series is the creation and
promotion of a website as a cost-effective method to establish a
profitable home based business on the Internet. In my previous
article, “Achieving financial freedom with Network Marketing on
The Internet – Part 16 – Time to analyze - Measure your
progress”, I have presented you three solutions, free and
low-cost, to measure the results of your work. In this article I
will talk to you about your first visitors. You have to be
prepared for them. Your first visitors - Where do they come
from? Even from the first days of the beginning of your link
exchange campaign, you will start receiving visitors. They will
be coming to your website from the reciprocal links in the web
pages of your link partners. Also, if you have placed paid links
in websites of the similar theme, more visitors will be coming
from there also. Later, when your website will be indexed and
will start appearing in the listings of the Search Engines, this
number of visitors will be increasing every month (assuming that
you keep working with your link popularity). Who are they? They
are people in search of your theme or a similar one (work at
home jobs, home based business opportunities etc). If your link
popularity is focused to websites of the same or similar theme,
then most of these people, either they come from other websites
that link to yours or they come from search engines, they will
be interested in what you have to offer to them. Most of them
are browsing your web pages for the first time. But, if you
offer useful content and you add new or refresh it regularly,
you will start receiving recurrent visitors. Many of them will
become your clients. We will see later in this series of
articles ways to bring your visitors back or profit something
out of their visit to your website, even if they do not become
your customers or they do not join your Network Marketing group
(this profit can be their email address, subscription to your
newsletter etc). The “conversion rate” Depending on the quality
of the presentation of your offer in your home page, some of
them will decide to become your customers, to “buy” the product
that you advertise in your home page. In our business the
product is the opportunity to create and promote a successful
home based business on the Internet. Also, the Network Marketing
company that you make part of has products and services that you
may advertise in your web pages. There will be visitors who will
decide to purchase a product or service from your company. If
you make it to refer to your company 1 out of 10 visitors, then
you must be very content - 10% is a very good conversion rate.
Your first affiliates Why did they choose you as there referrer?
There are big chances that some of your visitors, who will
decide to join your Network Marketing company as your
affiliates, will not even read all the context of your home
page. Especially if the opportunity you are offering is free to
join. But many others also, especially people who was involved
in a Network Marketing opportunity online or offline previously,
will be more careful. They know that joining a Network Marketing
company under someone experienced referrer will contribute in
their success. For this reason in your home page you must
present your self as a person who knows well his job and is
ready to help his co-workers to start their businesses properly.
These people are to become your best co-workers, if you follow
up with them properly. What will they expect from you Most of
the people that join your Network Marketing company as your
affiliates, will expect everything from you. They will expect
you to tell them what to do and how to do it, in order to make
money. Some of those, who didn’t read carefully the presentation
of your opportunity in your home page, will expect from you to
send them work to do in their home and get paid for it. Some
other will start promoting their Network Marketing business
without investing even a few days to get educated and fully
understand how this home business is conducted online or
offline. Soon they will loose their initial energy and will
quit. Many others will never communicate with you or answer to
your follow-up messages. A few will write to you that this
business is not what they were looking for. Very few will write
to you asking what is this all about, mentioning that they do
not even remember joining your company. Very-very few will
accuse you of spamming, since they are receiving emails from
you, without even knowing who are you or what company you
represent. Do not get disappointed, THIS IS A NUMBERS GAME. What
to expect from them Apart from these people that will join your
Network Marketing company expecting to get something from
nothing, there are going to be clever and hard-working people,
who will become good co-workers. There are going to be people,
who will become better than you are, probably without even
bothering you. And there are going to be people, who will become
successful with your support and guidance. These are your
targets. Your job now is to show them the way, help them start
promoting their home business properly and convert them to
successful Network Marketers. --------------------------------
Next article in the series “Achieving financial freedom with
Network Marketing on The Internet” : Part 18 – The follow-up
method -------------------------------- About the author: Tasos
Vasilopoulos is a successful Network Marketer on the Internet as
Group Leader of SFI Marketing Group. His main method to promote
his home business on the Internet is websites properly optimized
to obtain a good rank in the listings of the major Search
Engines. Get his ebook with an in depth analysis of all the
steps of his method and find more resources on proper domain
registration, effective website design and search engines
optimization in his website at http://www.netincome.gr You are
free to use this article as long as you do not make any changes
in its content, you keep all the links in it active and you
include the information above about the author as it is.
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