Are your marketing efforts hit and miss? Do you do some
marketing every day?
Regardless of whether you are marketing your own program or
someone else’s program, there are many different ways to market
your chosen program or web site. Just a few are safe lists,
ezine advertising, classified ads, your own ezine, writing
articles, link exchanges, pay per click, posting ads to sites,
traffic exchanges, and search engine submissions.
Consistency is a key ingredient to success. The person who does
some marketing every day is much more likely to be successful
then the person that just occasionally does some marketing.
Doing something on an on going basis will keep you focused on
your marketing. It should also start producing a steadily
increasing flow of traffic to your site.
The Internet is not a place to do half hearted marketing. Half
hearted marketing will soon become seldom marketing, which in
turn will soon become no marketing. To be successful a person
must marketing consistently.
Two many people try some marketing once or twice, and then give
up because they saw little or no results. Then they try a
different program and start the pattern over.
A successful marketer knows that people seldom buy on the first
visit to a site. Often they must see a program six or seven
times before they buy. This is why half hearted marketer fails.
The successful marketer keeps putting his site before people,
which produces brand or name recognition and eventually sales.
There are so many ways available to market that it is hard to
keep track and what has been done and what need to be done next.
It is easy to become frustrated and confused by so many choices
and end up doing nothing.
As an example, lets look at safe lists. There are thousands of
safe lists you can join. Most you can join as a pro or for free.
With some you can mail every day. With others you can mail every
three days, or every five days, or every seven days. Free
members can have a different schedule then pro members. Then
there are your email boxes to check on a regular basis and clean
out. If they get full you can loose your mailing privileges.
A fairly simple way to keep track of your safe list marketing
efforts is to create a Microsoft word file to contain your safe
list, and other marketing information. If you don’t have word
then use Word Perfect or whatever your favorite word processor
is. You could also use a spreadsheet or even a HTML page.
When you create the file put it where you can access it fast. I
can get to mine from my desktop with just a few clicks on the
“My Documents” Folder. The files in My Documents are displayed
in alphabetical order, so name your file so that it will appear
near or at the top of the list.
In the file put each safe list’s information on a separate line.
Enter the login URL, the username, and your password. Also show
the mailing schedule. Then show either the last time you mailed
or the next time you should mail. You will need to change the
date each time you mail. You may also want to write what was the
title of the last ad you sent out. Other optional information
might be the size of the list and whether you are a free or pro
member.
I recommend that you use the next action date. With the next
action date you only calculate the date once and it is easier to
scan the file looking for a particular date. For those that you
can do every day write ‘daily’ instead of the next action date.
Some search engines get upset if you submit too often. This
could also be tracked in your file. Enter the search engine name
and the URL to submit your site from. Display how often you can
submit and the last or next action date.
You could also track your pay per clicks campaigns in the same
file. Display program name and URL. You could also show
keywords, current bid amounts, and dates. You might want to also
record click through rates.
In a similar fashion you could also track where you have
exchanged links and your ezine ad campaigns. There is a logical
way to display and track all of your various marketing efforts.
The advantage of using one file for everything is the simplicity
of having everything in one location. You can easily scan it
each day to see what you should be doing that day.
Keep your file organized. Put all the safe lists in a group.
Also group search engines, pay per click, and whatever other
methods you are using.
As time passes your file will get longer. However, your daily
marketing should continue smoothly because you are organized.
This file can contain all of your marketing information, daily
tasks, and recurring tasks. The convenience of having everything
in one easy to access file can save you a tremendous amount of
time. It will also help prevent missing or putting off some of
your marketing efforts.
This file can also become a partial history of your marketing.
For instance, as you enter your link exchange partners and dates
you will be creating a history of your link exchanges.
As time goes on you may want to add other information to your
files, such as web sites that you want to check out later. Keep
non-marketing things like this grouped together and near the end
of the file so that you do not scan them every day when you are
doing your marketing.
Please remember to back up your file regularly. This could save
you much grief in case of a computer virus or crash.
Most people will not take the time to set up and maintain a
simple system like this. By doing so you will be ahead of the
crowd. You will be taking a giant step toward being a successful
Internet marketer.
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