In recent weeks I've watched quite a number of football games,
both professional and college. Professional and college football
games are played with basically the same rules. In fact, unless
you're an "expert" in football, you may not be able to tell the
difference.
During one professional game, the announcer was commenting on
the quality of play of one of the rookie players. The rookie had
played college football the year before and had been drafted
into the National Football League (NFL).
The announcer said that it was time for the rookie to start
playing like a professional. He needed to stop playing at the
college level and start playing at the big league level since
that's where he was now. This comment grabbed my attention, and
I hope it grabs yours too.
As I thought about that comment, I saw that at the college
level, players are first and foremost college students working
toward their degree. They do play football, but football is not
the entire focus of their lives. In professional football, the
players live, breathe, and eat football. That's what they do.
That's what they get paid for.
All of us have turned the calendar page over to 2002. All of us
have the same 12 months in our calendars. All of us have 168
hours in a week, 24 hours in a day. How we use the time that is
allotted to us will determine whether we are "college level"
players or "big league" players. Which are you?
1) Do you treat your online business like a hobby rather than a
business?
2) Are you marketing using spamming techniques or are you
learning how to effectively market your business through various
forms of solid advertising?
3) Are you putting your professional foot forward by having your
own domain name, a professional e-mail address, and a
professional looking website?
4) Are you flitting from one opportunity to another trying to
make that "million dollars in a day" or are you working steadily
and slowly toward building your own strong business?
I challenge you today to take a look at your business goals and
what you want to accomplish. If you want to play in the "big
leagues," then you will need to play at the big league level.
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