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Web Marketers - Get Some Professional Help!

By: Tim Coulter



There is lots of freelance help available on the internet,  from writers, editors, proofreaders and other professionals  in the writing industry to software developers, graphic  designers, web designers and all manner of other technical  and business specialists.Thanks to the increasingly popular outsourcing exchanges,  such as Elance.com, SmarterWork.com and ContractedWork.com,  it is now very easy to find and hire the right contractor  for your project at the right price. If you need help with a  technical project, such as software development or web  programming, there are even exchanges like RentACoder.com  that specialize in these disciplines and organize their  participants according to their individual skills.Using an outsourcing exchange is quick and easy. You simply  post a description of your project requirements (in  sufficient detail to allow a contractor to estimate its  cost) and within hours you will receive proposals from a  number of freelance specialists, each one eager to win your  business.You can even use an outsourcing exchange as a research tool,  to get an idea of the likely cost of a development project  that you may be considering. However, you should beware of  posting repeatedly without awarding a contract, as this will  earn you the reputation of a time-waster and may adversely  affect the response you receive to future postings. As a  buyer of freelance services, posting your requirements is  usually free. It is the contractor that pays for access to  the service, either as a monthly subscription or as a  percentage commission on the value of contracts awarded.If you decide to award a contract in response to a posting,  you can protect yourself (and the contractor) using escrow  payments. You simply pre-pay the contract value into an  escrow account (an interim bank account provided by the  exchange operator) knowing that it will only be released to  the contractor when you confirm that the work has been  completed to your satisfaction. Likewise, the contractor  benefits from the reassurance that funds have been reserved  to pay for his services. For complex projects, it is even  possible to administer phased payments via the escrow  account and, in the event of a dispute, take advantage of an  arbitration service.One of the benefits of online outsourcing exchanges is that  they provide access to contractors from all over the world.  Several countries (such as India and parts of Eastern Europe)  have very low labor rates but a highly skilled and professional workforce, making it possible to buy  high-quality services very economically. Most of these  professionals also speak and write English to a very high  standard, making formal communication no more difficult that  with a local contractor. The instantaneous nature of  internet communication means that it is no longer necessary  to collaborate face-to-face.Of course, the use of freelance contractors is not without  its risks. To ensure that your project delivers the results  you're expecting, you should follow a few simple  guidelines:Create a budget for your entire project so that you know how much each aspect should cost. This will enable you to assess the overall feasibility before you start spending money on contractors.Write a detailed specification for each of your freelance requirements.If appropriate, use a non-disclosure agreement before sending out the specification to bidders. If so, it will be necessary to post a project overview in the freelance exchange and to operate a closed bidding process.Get a fixed price quotation before assigning work to any freelancer. If a freelancer is unable to provide a fixed-price quotation, it may be an indication that your requirement specification is not sufficiently clear or detailed - a warning sign of trouble ahead.Administer your freelance assignment using a written legal contract that clearly specifies time limits, fees, dispute procedures, confidentiality, ownership and other contractual terms.If possible, use the exchange's escrow payment service to protect yourself and the contractor.If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its creation, remain yours. If you do not, it is possible that a contractor employed to contribute to your project could claim the result as his own and use or sell it independently when it is completed.You should keep a paper trail linking yourself to anyone with whom you discuss your project, including emails, letters, faxes, and even written records of telephone conversations. This will establish the relationship between you and your contractors, and will prove the source of any confidential details. Although this paper trail may never be needed, if problems arise you'll be glad you made that little extra effort.About The AuthorCopyright © Tim Coulter. All rights reserved.Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.http://www.clickbankrevealed.com/


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