For as long as SEO has been in existence, there have been all
sorts of myths about it, and the situation isn't helped by the
number of so-called "experts" spreading them. Here's a list of
the biggest SEO misconceptions:
>> You can't optimize perfectly for every site >> There are
10,000 search engines out there >> PageRank is dead >> You
should repeat your keywords 100 times on each page >> Search
engines don't have time to ban you for bad SEO >> You should
submit your site to every search engine going >> You don't need
content to get ranked high >> Meta tags are very important >>
All you need is more links >> SEO doesn't require patience >>
New sites can't get listed in search engines >> You should have
multiple domain names >> It's good to resubmit every week or
every month
If you find companies that tell you any of these things, then
you should run away as fast as you can. Don't pay attention to
the myths of SEO - the only techniques you should be using are
ones that are proven to increase your website's ranking.
There are a lot of unethical, unprofessional business practices
in the optimization industry, and you need to make sure you have
enough facts on your side to compare the services you're being
offered. To have a good SEO campaign, you can't fall victim to
the kind of big promises that are always un-promised in the
small print. Don't throw away your money: invest it properly in
good marketing, advertising, and content.
When inexperienced and unprofessional optimizers scam uneducated
SEO customers, it gives everyone who works in the field a bad
name. If anyone tells you that it's OK to keyword stuff, or that
you don't need PageRank - well, they're just completely wrong.
If you're trying to make money with your website, you need
visitors, and that's where SEO comes in. SEO is important
because of the amount of competition you have. When you're
competing in a worldwide market, you need to stand out.
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