1. Information:
The number one seller on the Internet is information. Have lots
of relevant, free information on your site for your visitors to
read, and keep adding more and they'll keep coming back to read
it.
2. Top Ten Lists:
Always popular are Top Ten Lists ... or Top Seven Lists, or
whatever number you can come up with. A really good Top List can
later be expanded and turned into an e-book.
3. News Articles:
People always like to know what's the latest and greatest. Keep
them up to date with your company's activities with a news page
or article. You can also keep them up to date with other
happenings in your industry.
4. Interviews:
A great way to tell your customers how useful your product or
service is, is to have interviews with clients, or experts. If
there is an article in your local paper at any time about you or
your business, it can (with permission) be reproduced on your
site. Or do an interview yourself, with groups or individuals of
interest to your target audience and publish it on your website.
5. Publications:
E-zines, Newsletters, Booklets, Bulletins are all publications.
Choose what fits best for your site and have the information
available, plus an archive past editions. Free E-books are also
publications much in demand.
6. Information Bites:
Intersperse short information-bites at appropriate places, and
change them regularly.
7. Visual Content:
Your site should be visually pleasing, but not too complicated.
Ease of navigation is a visual "tool" often overlooked in many
"beautiful" sites.
8. Entertaining Content:
Keep them coming back for more with any items of fun you can
include: unusual quotes, jokes, photos.
9. Excerpts:
If you are selling a book, as excerpt as long as an entire
chapter is a great selling tool. In a bookstore you can look
through the book before you buy, this is the internet equivalent.
10. Technology Content:
The choice if ever expanding there are audio clips, streaming
video, MP3 files and more coming online by the minute.
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