The Importance Of Incoming Links And Reciprocal Links

 Building a web site is only the first step in a long process
when starting an online internet business. You need traffic to
your web site and the best way to get traffic is through
incoming links from other sites.

Incoming links come in a variety of forms. Some rank higher in
quality than others as far as the search engines are concerned.
The major search engines, Google included will rank your site
higher in their listings depending on the amount of quality
incoming links you have from other sites. At the time of writing
this article it appears that incoming links that do not require
you to link back are of better quality than reciprocal linking
which does require you to link back.

One of the ways to get quality incoming links to your site
without linking back is to submit your site to as many
directories as you can. The top 2 directories are Yahoo and the
Open Directory Project. But there are literally hundreds more
directories that you can submit your site to for free. You can
find a few directories on my blog at the following link. Submit Your Site To Directories. 

Another way to get good quality incoming links without linking
back is to use and take part in as many discussion groups and
forums as you can. Make sure you us the signature feature and
add a link to your website using your targeted keywords in the
signature. Each time you post in a forum you will be leaving
behind a link to your web site.

The next topic require a bit of work on your part but writing
articles like this one can create hundreds if not thousands of
incoming links to your web site. At the bottom of this article
and all other articles that I write I leave a bio or about the
author section. In this section I have links to my websites. I
post these articles everywhere in article databases and e–mail
it to newsletter publishers in the hopes that they will use my
article in their newsletter and or web site. This is so popular
right now that the pros are saying if you are not doing it you
need to be. Writing articles is difficult at times but it’s well
worth the effort.

Next make sure you have a way for people to link back to you
naturally. Place a link on your site somewhere that says link to
us and include instructions on how they should link to you. If
you have informative content and update it regularly, people
will link to your site automatically.

Last but not least there is always reciprocal linking.
Reciprocal links require a link back to the site that is linking
to you and as I mentioned earlier these links do not carry as
much weight as far as the search engines are concerned. But
reciprocal links are still a very valuable advertising and
search engine optimization technique that should not be ignored.
There are a couple rules that one should follow when using
reciprocal links. First make sure you have already added the
link to the other site before you ask for a link back. And make
sure your link page’s have no more than 50 links per page. When
using any of the above linking strategies it is very important
that you use your targeted key words in the link and not just
your web site URL. The search engines read the text between the
  tags to determine what your site is all about. If your
site is about green leopard frogs then you should use green
leopard frogs in your title and between the  tags.