Pricing Mortgage Leads
If you are a loan officer or mortgage broker on the market for
internet mortgage leads, than many things will be of importance
to you, including the cost of the lead.
When researching mortgage lead companies, a clear indication of
the quality of the lead you will be receiving should be in the
pricing.
For instance, if you take $100.00 and invest it in a lead
company in order to receive 50 leads, you can safely assume that
the leads you receive will be very old and recycled time and
time again to other lead companies and countless loan officers.
On the other hand, if you take that same $100.00 and invest it
in a lead company in order to receive anywhere from three to six
leads, you can than safely assume that the quality of these
leads are very good. These types of leads are known as "real
time," or "fresh leads."
When it comes to pricing and quality of leads, make sure you do
your research. Be sure to speak with someone in the customer
service department and find out the details of the type of leads
they sell, and where they are obtaining these leads from.
If you decide to buy your leads in real time, and you are paying
a good price for them, there really should be no reason as to
why the lead would be any older than one day. In fact, if the
lead is more than an hour old, it cannot be considered real time.
Remember, you work hard for your money, so the lead company you
invest in should be delivering good quality leads if that is
what they are claiming to sell.
If you choose to buy your leads cheap and in bulk, than you can
expect the quality of the lead to be poor. You can also count on
hearing things such as "I did that weeks ago," or "I just closed
on that loan last week."
Keep in mind, when researching lead companies, do your home
work, speak with someone in the customer service department. If
the answers to your questions don't meet your satisfaction, than
the response to any future issues you may have, such as a
refund, may not live up to your expectations either, so be
careful.
Jay Conners has more than fifteen years of experience in the
banking and Mortgage Industry, He is the owner of
http://www.jconners.com, a mortgage resource site, he is also
the owner of http://www.callprospect.com, a mortgage lead
company.
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