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What's Your Opening Average?

By: Teri Samuels



"Closing the Sale" remains the focal point of selling and
training, but ... how do you Close the Sale if you
don't know how to Open it?

The most overlooked steps in the selling process are:

1.	Establishing rapport - Not BS

2.	Effective qualifying - asking questions.

These two steps will make or break your "Opening" average.

Help the customer feel comfortable with you by taking a sincere
interest in their specific problems or challenges.

Ask specific, yet "non invasive" questions to better understand
your customers' specific needs or wants. Clarify
your understanding of their issues.

Regardless of the type of product or service you sell the
fundamental foundation of selling (Qualifying) will
always remain the same. 

"Closing the Sale" becomes seamless when you eliminate the guess
work, remove the obstacles, and understand your customer's
buying style and motivation. This step is accomplished in the
"Opening" not the "Closing". 

The most effective way to accomplish this is by asking relevant,
specific questions. 

To improve your "Closing Average" you will need to improve your
"Opening Average".

The quickest way to achieve this is to have a well thought out
selling process with your primary focus on
Qualifying. 

To learn more about your selling strengths and weaknesses and
how to improve them take advantage of our annual promotion.
Receive a mini evaluation, which quickly identifies your
strengths and weaknesses to get you on track fast. Included, you
will receive a Free list of effective, qualifying
questions and how to use them. Email Teri at tsamuels@united
salestraining.com for promo information. 


Article Source: http://www.powerdirectory.net/articles/article75846.html





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