9 Important Things You Assume Your Customers Already Know But Don't...

Have you ever seen Die Hard?

Remember when Bruce Wills said: "Assumption is the Mother of
All..."

Well here are 9 things that we assume our customers already know
but really don't. It is our job as professional sales people to
educate them on our services and products.

 1. Tell your prospects that you offer free delivery of vehicle
to their home or work.

 2. Tell your prospects that you offer a lower price.

If you can't afford to offer a lower price you could always hold
the occasional discount sale.

 3. Tell your prospects that your product achieves results.

People are becoming more and more impatient and want results
fast.

 4. Tell your prospects you've been in business for a longer
period of time.

People think if you've been in business longer you have more
credibility.

 5. Tell your prospects that your product smells, sounds, looks,
or feels better.

When you target the senses you're triggering human appeal.

 6. Tell your prospects that your product lasts longer.

People don't like to spend more money purchasing replacement
products all the time.

 7. Tell your prospects that your product is easy to drive.

 8. Tell your prospects that your product has better safety
features. 

 9. Tell your prospects that you stand behind all your vehicles.

People want to know that you back-up any claims you make about
your product. 

 Talk about these points in your next meeting and watch you
salespeople get excited about selling your product and working
in your store.