If you are a sales person, a professional who needs to fill your
practice, or a new business owner looking to find clientele to
whom you can sell your new products, your success will depend on
your ability to promote yourself and/or what you have to offer.
Oftentimes, people will start in to a new business venture and
quit because of the stress and discouragement experienced during
the process of looking for paying clients.
There is no one magical trick or secret process you can follow
to become a person who gets new clients consistently. Instead,
the ability to get new clients is the result of you thinking,
feeling, and behaving a particular way. In other words, once you
adopt a certain MINDSET, you begin attracting new clients.
The following will help you develop and sustain the mindset that
will have you consistently filling your practice or business
with new clients.
1. See people as people.
Many times, what will hold you back from promoting yourself or
your product will be a belief or an image you hold of other
people as superior, special, or different in some way. The truth
is that they are people - just like you. They have the same
human bodily functions, emotions, and needs as you. Keeping this
in mind will help you increase your confidence when speaking to
others.
2.Realize that rejection is not something personal against you.
If someone rejects whatever you are offering, it is not YOU that
he or she is rejecting. Instead, they are rejecting the service
or product that you are offering. Whatever reason they believe
they don’t want it or need it, doesn’t matter. Just realize that
it is not a personal rejection of You. Knowing this will help
you approach others openly, honestly, and confidently.
3.Accept that not everyone is going to be interested.
It is okay. Not everyone is going to want your products or
services. But some of them will. Focus on the wills and let go
of the will-nots.
4.Adopt the knowing that getting new clients is about
RELATIONSHIP, and not about selling.
If your focus is on selling a product or service to people, then
you have missed the proverbial Boat! Successful selling occurs
as a result of being in relationship with the purchaser. Form an
immediate relationship with the person with whom you are
selling, by being a sincere, kind, and compassionate person who
believes in the product or services you are providing, and you
will experience more and more success. 5.Improve your speaking
ability.
The more confident you are about your speaking ability, the
easier it will be for you to connect with people in a powerful,
honest, and meaningful way. It will also be easier for you to
speak to them about what you are offering. Join a local speaking
group, like Toastmasters, where you can get regular speaking
practice. This will help you in more ways than you can imagine!
6.Know your magical side and let it shine.
You are a unique, magical being. You look, act, think, and laugh
differently than any other human being. Discover your magical
qualities and let them shine in every interaction. Perspective
clients will recognize and be drawn to you – this magical human
being.
7.Set goals and be results-oriented.
Results occur for those who plan on what their results are going
to be, by when. Set realistic, yet stretchy daily, weekly,
monthly, and yearly goals for how many new clients you are going
to attract in to your business. Then, take action steps
consistent with these goals. Basically, plan on, and know what
your results are going to be before you achieve them.
8.Be curious, compassionate, and caring to potential clients.
Potential clients are also human beings with cares, trials,
successes, and emotions. Be curious about your perspective
client’s lives. What are their biggest challenges? What is their
family like? Are they satisfied with their careers? What are
their needs? And on, and on. Connect to your perspective clients
in a caring and compassionate way. They will feel that and
respond to you accordingly.
9.Take great care of yourself.
One of the well known universal laws is that the most successful
people tend to take great care of themselves – physically,
emotionally, and spiritually. Implement a life plan that
satisfied all of these human needs, and you will begin
attracting perspective clients to you like a swarm of bees.
10.Do your homework.
If you have the opportunity to, find out what you perspective
clients’ needs are, what their personalities are like, what
their business products, philosophies, and goals are before you
meet with them. If you do not have this opportunity ahead of
time, let your instincts be your guide. 11.Practice
visualization.
Spend at least 5 minutes every day running a movie in your mind
about how people are going to be responding to you and what you
have to offer. Experience the situations in your mind before
they happen. Make them real by seeing them in Technicolor, and
by adding appropriate sounds, smells, tastes, etc. Once you get
good at visualizing, you will be amazed to see how well it
brings the situation into reality.
12.Surround yourself with winners.
Do not spend time with negative, petty people who complain a
lot. This type of person will drag your energy and potential
down. Like attracts like, and you will rise to the occasion when
you surround yourself with positive people who are already
accomplishing what you are setting out to accomplish. Surround
yourself with winners.
13.See yourself as a winner.
Now that you are spending time with winners, it is time to begin
seeing yourself as an equal – a winner. You are a special,
dynamic human being with unique attributes that only you
possess. Let yourself and your winning qualities shine!
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