Do you have a visitor survey on your site? If not, you should.
Your missing out on a golden opportunity to cash in. Let me
explain. I operate a site that offers my visitors free ebooks
but I also ask them specifically what their interested in and
for them to give me their email address. Beside’s having my
weekly newsletter which covers ebook related topics like
research, development, brainstorming and all the rest, I open
sub-mailing lists depending on THEIR topic of interest. Not
everyone is interested in just the research , development, and
brainstorming of ebooks. I can’t read my visitors mind, neither
can you. This is a great way to get “inside” your visitors head
and find out what their “specifically” looking for. I have a
variety of ebooks on my site but one day it occurred to me, do I
really have what people want? How would I know besides looking
at log files, and then keyword searches are pretty general in
nature at times, right? Than the light bulb went on in my head.
All you have to do is ask Brian. The best part...they tell me
what they want, they give me their permission to send them
“periodic” emails when I have completed their “info product of
choice”. (I inform them their not placed on a weekly or monthly
ezine for that matter) I start creating a info product they
“expressed interest in receiving” then I work on the backend,
then I email them the information. Because I took the initiative
to “ask them” what they wanted, than took the time and created
the info product of their “interest/need”, my sales conversion
rates will do what? That’s right...increase. Than I follow up
with more info products related to their “topic of interest” and
even include the occasional freebie to thank them. Out of all
this the best part is the initial request, I offer no bonuses,
no incentives, for them filling out the form, I just take the
time to listen, create, fill their need, and in the end have a
very satisfied customer for years to come. Are you asking and
listening?
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