A trance is when you are strongly and continually focused on a
feeling, thought, vision, mood, emotion or idea. Usually it
takes repetitive actions by a person to gain your attention. You
have likely been in a trance at least a few times this week.
Haven't you ever been reading a book, watching TV or listening
to music and your parent or friend said something like "Are you
ignoring me?, I've asked you three times what you wanted to eat
for dinner?" And you say something like "No, I was just watching
this really cool show on sharks".
See, you have been in a trance plenty of times and didn't even
know it. Just think how many products you could sell if you
could put your prospects in a trance? Well you can, if you
follow these very important steps.
First, you have to give them a feeling, thought, vision, mood,
emotion or idea they will focus on. This can be accomplished by
using an appealing headline or visual. Now, any one can have
thoughts and still be able to concentrate on other things.
Next, your goal is to influence them to continually focus on it.
You need to make sure each and every word, phrase and sentence
is interesting enough so they keep reading and thinking about
your offer.
How do you accomplish this? You need to use words and phrases
that appeal to their emotions and thoughts. For example, if you
were selling an ebook on eliminating your credit card debts you
could say: No more living pay check to pay check. (or) Eliminate
those harassing creditors calls once and for all.
Each word needs to take them step by step by step into a
continuing trance. You don't want any boring or irrelevant
information to interrupt the trance.
Finally, when you ask for the order they will be so involved
that they'll have to order to keep the enjoyable trance
continuing.
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