In the next few moments, as you follow me in this revealing
article, you're about to grab hold of a clever technique that'll
compel more people to respond to your ads and sales letters.
This clever technique I'm referring to is called "Cause and
Effect" statements. And it can make your copywriting riveting
and make people "feel" like buying. Here's how it works... you
simply take an accepted truth, both you and your reader agree
upon and lead from that into something you want your readers to
act on. It's subtle and tremendously effective! Examples of
"Cause and Effect" statements: Selling a home: "The moment you
see this house, you're going to want it." Selling a book:
"Because you're still reading this letter, I know you're seeing
the value in this." Selling a self-help course: "Just popping in
my first audio tape will cause you to immediately know this
course was the right investment for you." Selling software:
"Listen, once I show you how this new program works you'll jump
at buying this - I guarantee it!" Selling an info product: "As
you read my letter, you're going to start itching to order this
product because it's that valuable! Selling an info product:
"Just reading this next testimonial will cause you to be 100%
convinced you need this." Selling financial services: "As you
look at this financial plan, you feel more and more excited
about getting everything you want." As you can see, they're easy
to create. And they give your copywriting more firepower. Key
words in crafting these statements are: "make", "must", "have
to", "cause", "force", "you're going to", "I know you'll"
"you'll feel", "you'll..." etc. Here's the basic formula:
Accepted truth + effecting word or phrase + action you want
taken. Applying this technique you just read will make your
copywriting more irresistible. And I know once you experience
the effectiveness of it, you'll want to always use "Cause and
Effect" statements!
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