Are you wasting your money by brining visitors to a sales offer
that just doesn’t convert? Here’s how to pull more sales and put
more money in your pocket by using these simple secrets for
hard-hitting copy.
1) SELL THE BENEFITS: Forget about trying to explain your
product. Instead, give the customer what they want to hear. When
selling a computer monitor, you could say, “Big 19 inch screen”.
But that’s explaining your product. Try something that gives the
reader its strongest benefit, like “19 inch screen reduces eye
strain and provides a comfortable working environment for you”.
2) DEFINE YOUR LETTERS PURPOSE: Are you writing to entertain or
sale. Are you looking to pull a response or do you want people
to enter their credit card information. Define your specific
goal before you get started, and work hard to lead your
customers along your chosen path.
3) WRITE IN “EASY” WORDS: Hey, we’re not looking to win awards
here. We want to make some money, right? Don’t try to wow
readers with your use of vocabulary. Use words that even a child
can grasp.
4) KNOW EVERY BENEFIT: Before you even start, right down every
single benefit that a customer will receive with your offer.
Later, you can use these benefits for some hard-hitting bullets.
5) MAKE IT SHORT: While your letter doesn’t need to be short,
every sentence and paragraph should be tightly focused and
broken up into small, easy to chew on pieces.
As an example, take a look at this article. Sentences are short
and punchy. Some aren’t proper. But they get the point across
and make it very easy to read.
6) USE HEADINGS: You need to have one that hooks your reader in
the beginning to lead them in. Then, to keep them hooked, you
should break up your copy with a few subheadings that set the
hook even deeper to keep them reading.
7) UNDERLINE AND BOLD: Use this on words and phrases you want to
jump out. But don’t overdo. The principal quickly becomes
diluted with overuse and none of it will be read if it’s
splattered everywhere.
8) EDUCATE YOUR CUSTOMER: If you can teach your readers
something then they’ll believe you to be an expert. And if you
can lead them to that, then chances are they’ll buy. We all want
to learn from the experts.
9) GIVE THE READER AN ORDER: Don’t leave choices to the reader.
If you do, they might choose to click away from your site. So,
use phrases like “Click Here”, “Order Now”, or “Go Here”.
10) USE YOUR P.S.: Your P.S. will get read. Trust me. And the
way to make it work for you is to restate your offer in a
different light. That way, if your heading grabbed them, the
restate and added benefits of your P.S. can tighten your hold
and force them to read the rest of your sales letter.
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