Just the Facts - A Golden Age Gold Mine

* Every 7 Seconds someone in America turns 50 * Spend almost $2
Trillion on goods & services each year * 43% of all new cars are
purchased by seniors * Account for over 40% of total consumer
demand * Seniors average $24,000 in annual disposable income *
50+ age group is the fastest growing population segment * Most
seniors open all the direct mail they receive * Spend $14
Billion yearly on grandchildrens gifts * Control over 48% of all
discretionary purchases that occur * Seniors are the most
affluent consumer group that exists * 30% more likely to
purchase online than younger users * Per Capita income is 28%
higher than other groups * Over 78 Million adults are past the
age of 50 * 60% purchase home remodeling products & services *
Women over 50 spend $21 Billion on clothes annually * Seniors
own over 80% of all money in savings accounts * 79% of America's
financial assets are owned by seniors * Folks over 50 Dine out
4-5 times per week * Account for over 79% of all leisure travel
spending * Own 62% of all large Wall Street investment accounts
* Seniors visit malls more often than any other age group * Over
70% of seniors are willing to try new brands * 92% of seniors
shop online & 78% make online purchases * Local daily newspapers
are read by 71% of seniors * 74% of Seniors use the Internet to
find health information * Over 65% of Seniors stick with brands
if they like them * 89% of seniors rate "being active" as
critical to enjoying life * Housing market for seniors tops $100
Billion each year * The net worth of seniors is 5 times that of
average Americans * Seniors provide over $90 Billion in care
giving services annually * There are more people over 65 than
teenagers in the marketplace * Modern Maturity is the largest
circulation magazine in print * "Who Wants to be a Millionaire"
average viewer age is 55

You've got the facts, now get the seniors and get more sales!