Let's say you already know what the visitor actually wants from
you since you're successful in driving targeted traffic, Right?
You've tried hard to get everything there is to turn her down as
your customer. That includes... your website design, guarantees,
ease of interface etc.
But if you're successful in attracting her towards your site,
then why you're having trouble in making sales? Here's the
answer:
You've forgot, or ignored to use the human psychology.
Yes! Psychology. It's like the electrical element in a bulb. As
the bulb can't produce light without its element, marketing
without integrating psychology doesn't generate sales.
Now you don't have to be a psychologist in order to make sales.
Luckily there are 7 proven tactics available for use. There's no
hidden secret. You can use these 7 tactics to make sales
whenever you wish.
Here are the 7 bullets:
But remember! These bullets work best if your site is highly
focused and targeted. Also a good ad copy with a little
creativity is a MUST.
Bullet 1 - Create Value
The first step to making a sale is getting your prospective
buyer to know your product. The best way to do this is by
creating value in your prospect's mind.
The best way to create value is by listing the benefits of your
product, and then integrating these benefits tactfully with your
prospect's need and wants.
Increasing value is easily done by simply adding bonuses that
cost you little or nothing to add and create a 'package deal'.
There are a lot of other techniques too. If you're successful in
creating value, you're half way home. Be sure you have this
basic ingredient in your overall marketing campaign.
Bullet 2 - Give Her A Personal Touch
I guess it's self-explanatory. Everyone wants to be given
importance. One-to-one. Think yourself from your visitor's mind.
Would you like to purchase anything if you're not given proper
care and importance as a customer? I bet you don't. Everyone has
self-respect.
Everyone wants to get honored. Do you know the primary reason
for the huge success of Amazon.com? Yes, it's the 'personal
touch' factor. They treat their customer as king. Even if the
customer is a hard nut, they have a policy to please him till he
gets satisfied. So do include the personal touch factor in your
marketing strategy.
Bullet 3 - Be Original
Create your own unique business niche. There's no other better
way to achieve success than this. If you're really serious about
long-term business success, this is crucial. Although coming up
with a niche seems intimidating to some people, it's really very
easy to find one.
Keep reading my other niche building articles to explore the
niche magic.
Bullet 4 - Ignite Her Desire To Capture Success
Success is a very powerful word. Used positively with emotions,
this word can do wonders. Use words to paint a picture of life
in your prospect's mind after they've bought your product. A
good technique is to activate your prospect's subconscious mind
by creating mental movies in her mind.
Writing that is filled with descriptive nouns and verbs that
convey action to the reader are the secret to making your reader
'see', 'feel' and 'act' on what you say.
Bullet 5 - Satisfy Her Idolization Needs
Have you ever wondered why they choose Michael Jordan and not
you to sell Hanes underwear? The reason is simple, everyone has
certain idolization needs - the desire to relate to and connect
with our "heroes". Don't take personally, but I probably
wouldn't buy underwear from you in a million years.
So try getting your product positioned at a place, or on a
famous personality where it can satisfy your prospect's
idolization needs.
Bullet 6 - Proof Sells
Nobody wants to be a fool, or get robbed. It's the human nature
to have protection and security. Before buying anything,
everyone wants to know whether the product they're buying is of
quality or not? Or the money they're paying is worth the product
or not?
You eliminate your prospect's skepticism by providing verifiable
proofs. If your product has proofs, you can easily eliminate her
skepticism. To provide proofs, testimonials can be used. Nothing
is better than word of mouth. People want to know how the other
person has benefited from your product.
Bullet 7 - Repeat Repeat And Repeat
One of the most powerful tools of persuasion is repetition.
Advertising man and author Kenneth Goode, in his 1932 book,
"Advertising," wrote --
"As a matter of fact, the greatest of all advertising tricks is
that of persistently pounding away at the same suggestion while
still keeping the appearance of freshness of idea."
The more you repeat your basic offer or basic reasons to buy,
the more you will influence your reader's unconscious mind. The
above bullets are the proven methods to make sales. Have these
bullets in your marketing shotgun... and fire them at your
visitor... and all I can say is Good Luck! ?
The above bullets are the proven methods to make sales. Have
these bullets in your marketing shotgun... and fire them at your
visitor... and all I can say is Good Luck!
|
