If you're selling a product or service on the Internet, one of
the best ways to increase your sales is by offering a free trial
also known as a teaser, demo or limited version. By enabling
your potential customers to review your product and providing
them with an easy ordering process, you can increase your sales
immensely. Free trials are not exclusive to software programs.
There are many ways you can offer a free trial no matter what
product or service you're offering. For example, if you've
written a book, consider offering it in an electronic version;
better known as an eBook. You can include your entire book
within the eBook and choose to lock out certain chapters. In
order for your potential customer to gain access to these
chapters they will be required to purchase the full version. You
can include an order form and instantly take orders, right
through your free trial Ebook. When you receive an order, you
simply send your customer a predefined user ID and password that
you set up when you create it. The key to using a free trial
version is to offer your product for download from your web site
and allow it to be freely distributed. Provide some valuable
free information, but save your most important information for
the unlocked version. Make your locked chapters sound very
intriguing and create curiosity. Tell your potential customers
what they will receive by purchasing the full version, provide a
complete list of all the benefits, and provide them with an easy
ordering process.
If you're selling a service on the Internet, you can offer your
potential customers a free trial as well. For example, if you
offer a search engine submission service, you can provide your
customers with a limited free submission to the search engines.
To entice your customers to purchase your full service you can,
not only submit their site to your full list of search engines,
but you can create doorway pages, insure their pages are
optimized for the search engines and provide a resubmission
service every month for a year. In addition, provide your
clients with a free report of each submission process.
Prior to doing your customers last submission, contact them and
inform them that their submission contract will soon be
expiring. Tell them how they can renew their submission process
and offer another enticing freebie such as, "If you renew your
submission contract before (date) we will also submit your site
to over 1000 Free For All Sites." This type of free trial will
not only increase your current sales but it will promote future
sales as well. In summary free trials build customers confidence
and desire for the fully paid up version. The possibilities are
endless. By offering your potential customers something of value
for free, providing instant gratification, and an easy ordering
process, you can dramatically increase your sales.
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