If you have a physical location that you do the majority of your
business from, you obviously want people in the area to be able
to find you in search engines. They should be able to enter in
the type of business or organization they are looking for, along
with the city name, and your site should be in the first few
pages.
There's never any way to completely guarantee a specific
position in the search engines. The search engine companies can,
at any time, change their algorithm used to rank sites. And that
type of thing does happen from time to time. But by putting the
keywords that you want to search for in your site on multiple
pages, and if you make sure that it does not look like it is
only their for search engines, you can help your ranking.
Specifically, with addresses, what you can do is put your
address at the bottom of each page on your site. Not only that,
but if what you do is not a part of your name, add that to the
address.
Let's say your company is called Technomatic and your business
is repairing vacuum cleaners. What you do is not at all obvious
from the title of your business. So search engines won't have
any idea either. Instead, when you put your address on your
site, do so similar to this:
Technomatic : Vacuum Cleaner Repair 1234 Local Street : My City,
Texas 71111
That way, your business name, location and type of business are
all located close together on your page, so the search engines
are more likely to link them all together. And linking them all
together means a higher ranking of your site on the search
results.
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