I'm here to teach you about how RSS Feeds can boost traffic for
your website. You may have heard of it, but I guarantee you are
not harnessing the full power of the tool. RSS Feeds are very
hot, and the marketing pro's are getting their websites listed
in Google within 2 to 3 days.
What is an RSS Feed?
RSS stands for "Really Simple Syndication." Think of RSS this
way: Whenever a writer who belongs to a syndicate writes a
column, they don't just write it for their local paper, every
article goes up on the newswire and any paper who belongs to the
syndicate can reprint it.
First, you have to download an RSS Reader, a program that
combines all the news online in one place. You can download a
reader for free at www.RssReader.com. Once you've downloaded a
reader, you can click any topic that suits your need, and only
those topics will be delivered right to you.. Why would I put
RSS on my website?
An RSS feed can be thought of like this. Let's take five news
sources (Yahoo, MSN, CNN, ESPN, FOX). An RSS reader would scan
all five news sources and take each headline and create a
summary of the article. Now, you can actually sort the news
stories and have only the ones you are interested in delivered
right to your website from all five news sources. Search Engines
are crawling websites and looking for fresh content. If you have
an RSS Feed, you are getting up to the minute news stories.
These constantly change whenever a new story comes out. The
Search Engines will give you a higher Page Rank because it
thinks your page is updated on a regular basis.
How do I add one to my website?
I tried an RSS Feed for the first time, and it took less than
five minutes. Here's what it looks like:
Bush Celebrates Shuttle's Launch (AP) NASA sends shuttle back
into space after long pause (Reuters) Shuttle Discovery Blasts
Into Orbit (AP) NASA's aging workhorse returns to space (AFP)
NASA Returns to Flight as Discovery Reaches Orbit (SPACE.com /
LiveScience.com)
As you can see, this is my very first RSS Feed. All the news
stories within the last hour regarding the shuttle launch are
now listed for me and my visitors to read. Guess what? It took
less than 5 minutes, and I instantly have an RSS Feed. Why do I
need one?
Search Engines are crawling your site and if you are not
providing quality, up to the minute content then you are getting
placed further down the rankings. Your competition who has this
information is getting FREE advertising from the Search Engines
who are placing their page 1st or 2nd when users search for a
particular keyword.
How do I put an RSS Feed on my site?
You can now place an RSS Feed on your website in THREE easy
steps.
* Step 1: Search for topics that you are currently interested in
(use Yahoo).
When you see an orange RSS or XML box like the one above, you
know that article is compatible with a feed. Copy the URL of the
webpage.
* Step 2: Go to http://www.feeddigest.com and paste the URL in
the digest for them to create a two line code for your webpage.
You can also copy and paste the long page of code if you
understand programming.
* Step 3: In Frontpage, Go to Insert - a web component - html
markup and paste the two or three line script that RSS Digest
gave you. Check it out! Your first RSS Feed! Try it yourself
right now, create your first RSS feed in under five minutes,
FREE! The only way you can truly learn about them is for you to
JUMP in FEET FIRST!
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