Building links is one of the necessary tasks of a webmaster.
This task can be done in much way, but not all ways work the
same way or are effective as it should be.
Wrong Way #2: Using automatic submitter tools to build links
I know you've seen them. Those software programs sold by the
so-called "SEO gurus" that promise you the world all for one low
price or a small monthly fee.
It's so tempting to use these types of programs, because they
promise to increase your link popularity, and skyrocket your web
traffic overnight with only minimal effort required.
Maybe you've seen the blog submitters, which automatically post
your message to the "comment" section of people's blogs. Or
perhaps you've seen the directory blasters, the press release
announcers, or another program out of the myriad of "white hat"
and "black hat" SEO software.
Here are the problems that ALL of those programs have in common.
First, they typically post your links to the types of pages you
don't want to be focusing on in your linking campaigns. If a
page accepts user-submitted posts (regardless of whether it's
moderated or unmoderated), the search engine probably KNOWS that!
Which kind of pages do you think the seach engines will favor
when considering the value of your links: a page where anyone
can post their link, or a page where a webmaster took the time
to add it manually?
Second, no matter how much "customization" the program allows,
it can never match the quality or value of human contact. In
some cases, the information submitted by these auto-submit
programs will even get you accused of spamming.
In other cases, it will just make you look stupid. In the case
of blog-submitters, your comments will end up looking foolish a
huge percentage of the time, no matter how much you customize
and tailor those comments to ma tch the content of the blog. Do
you really want to put your reputation on the line like that?
There may be a few programs that can be used responsibly and
very sparingly to create links, but before you even think about
trying it, you need to have the vast majority of your links
coming from manually created sources in order to balance out the
automated ones--otherwise you'll be at big risk with the search
engines.
KEY POINT: The majority of your inbound links need to be built
through human contact.
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