© 2004, John Calder http://www.TheEzine.net
Do a search on Google today, and you may see an offer to "...Get
the latest web results on (your search) emailed to you with
Google Web Alerts." Marketers should be quick to realize this
can be a useful way to monitor your own business, your
competitors, your markets, and search results for your keywords.
You can set up a Google alert to monitor the top 10 Google News
stories, the top 20 Google web search results, or both. Enter a
search term, tell Google the type of alert you want, how often
you want Google to check for alerts, & your email address. After
you confirm your alert by email, you're all set.
Just think - you can use a Google web search alert to monitor
search results for your highest-ranking pages, your best-paying
keywords, and new markets you're thinking about entering. By
signing up for alerts of volatile keywords, you can get a good
idea of when a Google dance is occurring. And of course, you can
monitor the ranking of your own and competitors' business pages
as well.
With a Google News alert, you will be able to monitor client
news if you're involved in design or SEO work and industry news
around your niche sites. One really nice aspect of the alerts
service is that you can use Google's advanced search
capabilities to create your alert. Just go to Google's advanced
search page, select your search parameters, and search. From
your results page, click on the link at the bottom to start
creating your alert.
And to sweeten the deal, Google Alerts are free!
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