WebSolutions is proud to boast that the majority of our clients
are either repeat clients or client referrals. What this tells
us is that we are doing something right. When we take on a
customer, we look to work with that customer as their Internet
consultant. Regardless of whether we provide the service they
are looking for, we are happy to lend our opinion and help you
make your decision. A question we frequently get asked is, “how
do we know when it is time to redesign our Web site?” The answer
undoubtedly varies.
The first thing to analyze is your existing Web presence. What
kind of traffic are you receiving? Are you getting a lot of
calls from Web site users? When you navigate the site, is it
easy to find what you are looking for? Is the data still current
or do you still list products that have been discontinued since
1999? Make a list of the things you like and don’t like about
your existing site. This will give you a good starting point.
The next thing to do is to talk to a few of your customers and
ask them what they think of your site, if they use it often,
etc.. This will provide you with outside feedback and will
hopefully generate ideas for your next step, which is to
generate a wish list. This list should contain features or
functionality that you’d like to see incorporated into your
site. While some of the items may be cost prohibitive, it
benefits you to know that and us to know the direction you’re
looking to go. On the flip side, something you think might be
too expensive may in fact, cost less than you think.
Finally, take a look at your competitor’s Web sites and see what
they are doing. In addition, make a list of Web sites that you
frequent with notes about what you like or don’t like about
them. This will give us a sense of your design taste. Though
almost every customer says “I want my site to look like nothing
else that’s out there,” there are certain characteristics that
are prevalent in well-designed Web sites.
When this process is complete, you should have a good idea as to
how your Web site stacks up and whether you’re in need of a
redesign. You may complete this process and decide that your
site is doing as well as it can currently. You may also conclude
that your current site is hurting more than it’s helping your
business. Either way, it’s worth the time to evaluate how your
Web site is performing because it is the one marketing tool that
is accessible by anyone, anywhere, anytime.
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