RSS can keep you in the loop

When webmasters first hear about RSS they tend to concentrate on
the promotional side of things. They want to know how it will
bring more traffic to their site and get them higher rankings in
the search engines. Webmasters always seem to ignore the fact
that RSS can be used to keep up to date with your field of
interest with little effort and saving you precious time. Time
you could be spending promoting your site. 

If you are a webmaster one of the most time consuming activities
is keeping up to date with what is going on in your field of
interest. Usually you would be trawling the search engines,
visiting the forums and frequenting websites that cover your
area of interest as well as sites of you competition. This as
you well know takes time. You have to visit each site, see if
there is any new content and then read it. What you need is a
way for all this information to be gathered into one place where
you can quickly scan through any new information. 

More and more sites are now providing RSS feeds of the
information from there sites. All you need to do is subscribe to
that feed, its that simple. Once you are subscribed any new
updates from that site will be collected for you by your RSS reader, all
you have to do is read it. If you use an online reader such as
Bloglines then you don't even have to wait until the RSS feeds
have been downloaded as Bloglines does all of the downloading
for you. All you need to do is log into your account. 

Imagine how much time you will have saved. No more will you have
to visit a website only to find that nothing has been updated.
Imagine not having to trawl through large sites trying to find
the latest information. RSS can save you a serious amount of
time that I am sure you would rather be spending developing
content for your own site.