Problems Found After Indexing 200 Websites

NADmedia has a service that will include a member into the
directory. Once the member is in the directory viewers can
search for a New Media Professional by state or province. Once
the members website url is entered into the database the members
entire website is indexed. Users can use NADmedia search engine
to find relative keywords that they enter. After indexing 200
websites I've found a lot of problems with the way web builders
are using there meta information. If you have a website that you
are making public, why hide what you have to offer? One of the
biggest problems found with about 40% of the sites I’ve indexed
was with the title of web pages. Duplicate titles were used for
different pages. Each page was different. When you duplicate the
title of web pages it is a waste of resources. The search
engines are only going to record one of those pages. Just as
when you use duplicate keywords, search engines will consider
those keywords as an act of spamming. Same goes for titles. Web
masters be careful to pay close attention when it comes to meta
tags. Your title should coincide with the content of your page. 

Another big problem found with sites I’ve indexed was the
absence of a description tag. Meta tags are used primarily by
search engines. If you do not supply a description for your web
page then the search engines will not have any information to
put into its database in regards to a description for that
particularly page. Obviously, if you have a title and
description that is relevant to that page you are more likely
going to gain the respect of a search engine. The search engine
FOUND what it was looking for. When you loose your keys, do you
want to spend 5 minutes searching or just 1 minute? The easier
you make it for the search engines, the less time and resources
spent on their end will make up in how you rank with them. 

If you have a website or are a web master, look at each of your
web pages meta information. Check to see if your meta tags
conform to rules set out by major search engines. Once you
optimize your pages, you will find that your efforts will be
rewarded with higher rankings.