Your content is what net surfers will see when they visit your
website, and it goes a long way to determine the actions they
will take: whether to quit or to read on and click on your offer.
The following information will assist you in writing your
website content, so that it captures the attention of your
visitors and lead them to your most wanted response: buying your
product or services.
(1.)Your Content Should Provide Valuable Information: Do not use
your content to make sales, even though that is what you want.
Online, surfers are looking for information on various issues
bordering them, and they don't usually know who and what sites
will provide this information, so they use the search engines to
look for relevant sites providing this information.
A good content to them is the one giving them the information
they seek. Thus your content should answers all their "W"
questions(who, what, where, when, and why).
(2.)Stick To What You Know: Don't just write on any or all
issues, write on the area you are well familiar with. It could
be your hobby, idea, passion or work experience, this will make
your content real and more factual.
You need to also brainstorm profitable topics relating to your
area of knowledge. These are keywords and key phrases which are
often searched upon but are rarely targeted by websites.
This will make your contents be in hot demand and to attract
tons of targeted traffic. And remember, more traffic means more
sales.
(3.)Write To Presell: Don't write to sell, but to presell, this
is the secret of a good web content. Don't fill your site with
flashing banners, but develop trust and confidence by writing
with their best interest in mind. Write to satisfy them.
Identify their problems and identify why your solution is the
right solution. Give examples of how your service or product
fulfills needs or satisfies desires. Use real life examples to
powerfully communicate the benefits of using your products. They
must see you as a solution provider, a trusted consultant.
You may need to take a free course in Netwriting or get the book
"Make Your Content Presell" by Ken Envoy to sharpen your skills.
(4.)Make Your Words Count: Use active, not passive voice, this
will bring your content to life. Use only enough words in your
content, avoid unnecessary repetitions, unnecessary adjectives.
Keep it concise, go to the point. Make your words count.
(5.)Convert Your Traffic Into Money: End your content well and
strong by recommending your visitors to your income generating
source after they have come to respect and like you by using any
of the four monetization models below:
(i)Google Adsense: Visitors click on your Google Adsense Ads,
generating a substantial monthly based income.
(ii.)Affiliate Programs: Refer presold visitors to the affiliate
programs of merchants who sell related goods/services to your
theme.
(iii.)Referrer/finder Arrangement: Visitors buy from special
opportunities, especially local offline business(ex., a local
lawyer who you recommend).
(iv.)Other models that fit your long-term goals: You earn income
through other monetization models(ex., e-goods, services, etc.)
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