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Understanding That Online Writing is Business Writing Will Make
You a Fortune |
By:
Christopher Kyalo |
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Never before in the history of the business of writing have
opportunities opened up and presented themselves in such a large
quantity and scale for writers to easily win so much regular
business and revenue.
If you know anything about writers of old you will know that
they mostly starved, some to death. Yes, they often had to pay
such a high price for their love of writing.
Today everything has changed so dramatically and so suddenly.
Thanks mainly to the internet and the huge hungry market it
continues to build at high every day, the business of writing
has been changed forever.
Sadly however, many writers are yet to fully wake up to the new
realties of the internet and the fresh and different business
and revenue opportunities that are suddenly within such easy
reach of any writer. Many offline writers are still stuck saying
that they will never write $3 or $5 articles (see my article on
this controversial subject at
http://100grandonlinewriters.
blogspot.com/2005/06/lots-of-extra-money-waiting-to-be-made.html<
/a>
Yet the same writers had no problem starting off their careers
writing 10-cents-per-word articles in the old days. Some even
wrote for publications that pay in copies and others that don’t
even pay (just to get clippings of their published work. And yet
those clippings were not anywhere near as effective as “online
writing clippings” – that is your articles posted free at
article sites, can be today).
But for you to succeed as an online writer you must first
understand that all online writing is business writing. In the
bricks and mortar world business writing is writing about boring
stocks and sometimes boring companies and trying to explain why
they are so successful or why they have failed. Incidentally I
personally find such writing fascinating.
In online writing, the business writing is different. You can
write on any subject, giving a lot of useful details and advice
but in the end, you must find a way of getting readers to do
what you want them to do. Your objective could be to get them to
visit your website or blog for more information and this win
higher traffic, which gives you many possibilities. Or your
objective could be to get them to head straight to your
affiliate website.
In other words your writing is always business writing because
the end objective is to sell something, even if it is just
ideas. And yet the moment your writing looks like it is selling,
it will be shunned and people will not want to come anywhere
near your writing. A good example is this article that you are
reading so eagerly. It is actually selling something. Get my
point? The kind of writing articles do online is very different.
Any writer who understands that all online writing is business
writing puts themselves in a very good position to make a
fortune from their online business writing.
For example it will become much easier to attract clients
because no website will assign you to write something that does
not help them sell something.
This business writing that is done online has become even more
interesting in recent times because a huge market has developed
for writers who can write content to attract specific Google
adsense advertisements. Let me explain in a little more detail
for the sake of the uninitiated. Most people who carry Google
adsense advertisements quickly notice that it is extremely
important to attract higher paying ads. The way to do this is by
using certain keywords. Usually common keywords in most subjects
will attract low bids (because there are numerous sites where
these ads can be successfully posted) meaning that the revenue
Google shares with the site owner carrying their ads, for clicks
will tend to be low. More unique and rare keywords will tend to
attract ads that have much higher bids on them. There are
actually certain Google ads that pay as much as $100 per click.
The kind of business writing required here is where unique
keywords will be used without the content losing its’ original
value and meaning. There are probably hundreds of thousands of
sites that carry Google ads and many of them are not happy with
their earnings and would like to earn more. Business writing
from online writers who understand exactly what the client wants
is in very high demand. By the way it is very easy for an online
writer to quickly become an expert in this sort of business
writing by simply setting up their own blog and applying to post
Google ads and then learning and practicing their online
business writing skills on their own site to start with. They
can even use the same site to attract clients and writing
business.
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Article Source: http://www.powerdirectory.net/articles/article89882.html |
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