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Contact info: maggie@maggielichtenberg.com Word count: 325
25 WAYS TO PROMOTE YOU AND YOUR WRITING BUSINESS
© 1999-2003 Maggie Klee Lichtenberg, PCC Writing and Publishing
Coach
1. Start with a change you’ll need to make if you plan to be
successful: Get over being shy.
2. Have the mindset to consistently take initiatives. Never
stop. It’s not enough to create one brilliant direct mail
campaign. Repeat the mailing to your list two or three times.
And never, never, never take an initiative without following up.
3. Plan one marketing effort each day. Every Sunday evening or
Monday morning choose a theme for your week and mark that theme
in your calendar each day for the coming week.
4. Develop a PR plan for you and your business. Work with a
publicist to land features and interviews. Create a simple press
kit that contains your mission statement, a warm and friendly
letter including company bio, press coverage, personal
testimonials, and a professional b&w photo of you.
5. Show up a lot -- be seen. Tell everyone what you're up to.
Always have a book, a press kit, or a flyer about your company
ready to give away.
6. Have a short, laser-sharp intro about yourself -- 20 words or
less -- ready to go at all times. Be a graceful, yet tireless,
self-promoter.
7. Commit to public speaking. Join a Toastmasters group for six
months to increase confidence. Build positive relationships with
everyone you play with.
8. Create an audio tape business card and give it away. This is
an inexpensive, more three-dimensional opportunity to share an
experience of you.
9. Involve yourself in your community on an issue you are
passionate about. In the giving you will receive.
10. Offer articles on what you’re doing to local media and
professional newsletters. Write about where your passion comes
from. Share who you are and why you aredevoting this stage of
your life to this endeavor.
Watch for next month’s installment! Visit
www.maggielichtenberg.com!
© Copyright 1999-2003 Maggie Klee Lichtenberg, PCC, Professional
Certified Writing and Publishing Coach, and former publishing
company executive (Beacon Press, Simon & Schuster, Bantam,
Grove). Inspiring you to complete, publish, market, and
distribute your work.
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