13. Use HUMOUR. People like to have a bit of fun with the
occasional laugh, whilst being informed on a serious subject. At
least I believe so! I try to write to share, inform and
hopefully even "entertain a little".
14. Write from "your heart", so that you come across as a "REAL"
person. Just write what comes naturally with INTEGRITY...and BE
YOURSELF.
15. Be totally honest in your writing and don't "borrow" too
much from others content. It's so easy to "steal" on the www -
so do your own work and if you "borrow ideas or material,
ACKNOWLEDGE. "Incidentally, I have borrowed some ideas in this
article from some good writers and well-known internet marketers
- thanks a lot, David, Michael, John, Meredith, Joe and Edward).
16. Be humble…and don't talk down to your readers.
17. Use bullets (not live, please) in your articles - it makes
the points easy to follow.
18. Don't forget your byline ...or your "business card". Make
sure that you resource box at the end of the article provides
enough information to identify yourself and provide contact
information. It's FREE advertising.
19. Offer a free report with your article - this is an easy way
to collect a list of adresses for marketing your product(s). An
instant target market.
20. Check all the links in your article before submitting it.
21. Offer your articles by autoresponder
22. Conclude with a strong message. Your final point (and
paragraph) should be a message that summarises your article or
gets your reader to take further action, like "GET STARTED" (as
I've done in this article). 23. Finally, make sure your layout
is good (not one of my strong points!), as this greatly enhances
your prospects of getting published Use a spell-check. Go over
your article carefully and be an editor yourself.
24. Make sure your article flows properly.
25. Re-read and re-read, until you get it "just right." "Aim for
perfection, but settle for excellence" in your article writing.
SUMMARY:
The internet is such an amazing medium for communication and
SHARING information. I've just submitted this article and it's
been published almost instaneously (big word!) in a few places.
So YOU TOO can write articles on yourchosen subject in your
internet marketing efforts. MORE TRAFFIC = INCREASED SALES
Writers and internet marketers - Grab this moment in history
well. "Carpe diem" (seize the moment!).
Why not start writing articles for the www in the second half of
the year in 2002?
YOU CAN DO IT.
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