What is the Mercedes design philosophy?

To begin, every Mercedes must be easily identified as part of a
cohesive family. To this end, the most obvious trademark is the
three-pointed star. This star symbolizes the aggressive and
forward-thinking approach of the original Mercedes designers. As
a whole, the star represents the concept of a motorized
universe, with the points standing for "on air, on water, and in
the air." In addition, the Mercedes design philosophy can be
summed up in three points. Mercedes Design Philosophy: 1. A
Mercedes must be a recognizable member of a united family 2. A
Mercedes should reflect the overall values of the company while
delivering top quality performance 3. The design should be a
combination of tradition and innovation This progressive mindset
was instrumental in developing the classic car brand. Looking
back to the late 1970’s and early 1980’s, Mercedes embarked on a
bold new design that relied on aerodynamic principles and a
modern streamlined design. What resulted was the S-Class and C
111-3. While these models were considered groundbreaking at the
time, neither series sacrificed style for class. Soon, other
manufacturers were looking to Mercedes as trend setters and an
influential force in the automobile industry. The Mercedes
design philosophy became something to imitate. Certainly, new
designs will produce unusual and memorable elements. For
example, when the E-Class was born, it was known by the uniquely
shaped and sized elliptical headlights. There is no sign that
Mercedes Benz is slowing down. The company is constantly
thinking up new concepts and designs. In this way they are sure
to remain a leader and secure their legendary status. But coming
up with new ideas isn’t enough to earn the "classic" grade. It’s
essential for each Mercedes to continually express all the
values associated with this pioneering company.