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Summary: To win the election, George Bush had to get out of the
presidential bubble and start giving "leadership talks." In
doing so, he provided a leadership lesson for all leaders.
======================================== Here's The REAL Reason
Bush Won: The Dark Night Of The Leadership Soul by Brent Filson
George Bush won the election because he was finally able to
break out of the presidential bubble and give "leadership talks"
on a consistent basis.
But to do it, he had to face the dark night of his leadership
soul. And this is a lesson for ALL leaders.
The presidential bubble is that physical and psychological
insulation that descends upon the president of the United States
the moment he's sworn in.
Inside the bubble, people continually agree with him. Inside the
bubble, he can give canned speeches in front of canned audiences
– all to his heart's content -- and think he's doing a great job
as a communicator. But the bubble ultimately is a blight, and it
almost destroyed the Bush presidency mainly because it kept him
from giving what I call leadership talks.
Presentations and speeches primarily communicate information,
but leadership talks are a much more effective leadership
communication tool. They establish a deep, human emotional
connection with people.
It's taken me 20 years of working with thousands of leaders
around the world to identify what leadership talks are and to
show how they should be given. However, leadership talks have
been around since the dawn of history. In all cultures and
countries, whenever a people had to do great things, one thing
had to take place, a leader had to gather those people together
and speak from the heart.
That heartfelt speech to win the hearts of key segments of
voters was what George Bush was lacking in the campaign,
especially throughout the debates in which he was beaten badly
by John Kerry.
After those debates, George Bush faced the dark night of his
leadership soul. It happens to many leaders when they realize
that in order to succeed they have to abandon what worked before
for them and jump off a cliff and make their wings on the way
down.
FDR faced it when he got polio and responded by seeking to
continue in political life with wisdom and persistence and
compassion. Winston Churchill faced it at Dunkirk. Harry Truman
faced it in 1948 when it looked as if he would be defeated by
Tom Dewey, and he made his now famous whistle stop campaigning
that enabled him to come from behind and win. Ronald Reagan
faced it when he decided that he would run for president at 68
years old.
George Bush faced it after the debates. He could have remained
in the presidential bubble and given his canned speeches in
front of canned audiences. But instead, he decided to go out
there and be himself and lay it all on the line. During the last
weeks of the campaign, he pretty much dispensed with the canned
and just stood up there and spoke from the heart to voters in
the battleground states. For the first time in the campaign, he
was out of the bubble giving leadership talks. And it made all
the difference in the world.
Leaders take note. When you face the dark night of your
leadership soul and must take new action to get new results,
break out of whatever bubble you might be in and start giving
leadership talks.
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