When my sister and discussed our shopping plans this year we
found to our surprise that our attitudes were much different.
She was the hip New Yorker, living in a trendy section of
Brooklyn and commuting in to her publishing job in Manhattan.
I’m a down home Midwestern type of girl who prefers to drive
everywhere and I love my suburb. We were chatting together on my
mother’s couch after we had stuffed ourselves with cake from our
parent’s anniversary party, and when we got onto the topic of
shopping (my favorite pastime), my sister gave me quite a shock.
While I was dreading the upcoming birthdays and Christmas, but
my sister had a very positive outlook. She was looking forward
to the experience, and I was flabbergasted.
As it turned out, she was a devote of shopping online, and so
she was looking forward to surfing around, researching options
and deals, and getting all her shopping done early. I argued
with her, saying that the personalization of actually finding a
gift by oneself in person was something that couldn’t be
duplicated by a machine. Also, many of the really great items I
would like to get were not the kind of items that were
technologically oriented, and what little vendors would have
their stores online?
The debate got pretty heated, and soon we decided to bet on it.
We bet each other a new iPod player (pretty technologically
oriented there, but I figured that I could sort it out once I
won) that the other person would have much better shopping runs
if each of us used the other’s techniques. I was positive that
if she could discover how nice it was to go into the brick and
mortar shops, she’d forget all about online shopping – and I
definitely knew that I would like shopping online. Since we were
basically buying gifts for the same people, we’d have a fair
contest. We’d be fair in our evaluations, as well, and insist on
telling each other how we’d done. Each of us would rate the
shopping system on ease, quality, price, and getting gifts that
was appropriate and appreciated by the recipients. Here’s our
results:
For our brother’s present, I hopped onto the internet and typed
in bird watching into the search engine. After searching through
a couple options, to my surprise I quickly found a birding book
that was specific to our state, plus a CD of bird calls. The
site not only offered free shipping, but would wrap the package
and mail it to the my brother. “Well”, I thought. “That was easy
– but I knew books and CDs were easy to get via the internet.
How about something tough?”
I thought I’d cheat a little bit by trying to find something
that could only be bought locally. That failure would take my
sister’s idea out the utility of online shopping and blow it
completely out of the water. For this specialized task I picked
one of my favorite foods – the organic, wild blueberry pancake
syrup sold in our local farmer’s market. While it’s always a
pain to wake up early on Saturday mornings to drive all the way
down to the market, it’s worth it to get this locally-made, yet
exotic product. Unfortunately for me, it was easy to find. I
entered the phrase Blueberry Syrup into Froogle and it was the
first product sold there. I had no idea they sold this stuff on
the internet! The new franchising and marketing opportunities
have enabled the local growers to market and ship their product
all over the states.
One last shot – I’d look for something for my sister, to get
something so personal and unique that you’d definitely have to
go there to get it. It was an item that we had seen on a
friend’s wall, and for years now my sister had wanted one of her
own. As it turns out, Thai elephant painting (the elephants grab
paintbrushes with their trunks and then paint a canvas) is now
online, and yes, they will take custom orders. I hadn’t really
been willing to fly to Thailand to get a painting, anyway, but I
certainly hadn’t thought that would have been online.
I called up my sister in defeat. After two hours online, I had
bought all my major presents. Sis answered her cell phone and
said that she was still stuck in rush-hour traffic on the way to
the store.
The author’s shopping mall review website is
http://www.malls-info.com which lists and reviews major shopping
malls. Any or all parts of this article may be reprinted in any
form, as long as there is a link to the website. The HTML is US Shopping Malls Directory
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