Keep Your Prospecting Muscles in Shape!
The other day I was visiting with one of my neighbors for the
first time in a couple of years. We live in an area where we
wave to each other a lot, but don't seem to talk much. As the
conversation continued we started talking about how our
respective companies were doing. He owns a chemical blending
company with about 50 employees that is doing quite well.
I explained that our sales consulting and training business was
doing pretty well also, and then he asked me the universal
question I always seem to get. Do you know of anyone who is a
good sales manager I can hire?
It seems as if a lot of smaller companies need a good sales
manager. I wish we could manufacture sales managers, we would
make a fortune.
As we talked further he said that he was looking for someone who
can expand their markets and grow their business with new
customers. That of course set off an alarm in my brain, because
that means Prospecting.
At this point I mentioned that what he needs is not so much a
sales manager as someone who can prospect effectively. He
chuckled slightly said I was right and then said "I have
forgotten how to Prospect."
Now here is a man who started this company himself. At the
beginning he was the head of production, operations, and sales.
He did everything including prospecting so well that the
business has grown to where it is today in just about 12 years.
Yet he claims to have forgotten how to Prospect.
My response was that he probably hasn't forgotten how, his
prospecting skills have simply atrophied. He agreed.
One of the biggest problems all of us face is the danger of
success. We go out, grow a territory or market with hard work
and lots of Prospecting. Then as we are reaping the benefits of
all that effort we begin to discontinue the very things that
brought us that success.
And the first thing virtually all sales people stop doing is
Prospecting. Primarily because it is the one aspect of sales
that exposes us to the most amount of rejection. Yet it is also
the one area that can bring us the most reward. So the "risk" to
Prospecting is matched and often surpassed by the "rewards."
That is a great risks to reward ration - sure beats the lottery.
So how do we maintain a balance in our sales lives? Good
question. With our BLITZ CALL® System for prospecting, for
example, we suggest that you decide on a specific number of
prospecting calls to make per week . Then simply make that
number. We emphasize that you should not be concerned about what
happens on each call. But you must make that number of calls.
We suggest you decide how many Prospecting calls to make, by
using our method of Statistical "Prospecting" Control (S"P"C).
Here is how to do just that.
* First, decide how many new customers you want in the next 12
months.
* Second, determine how many people you have to call on right
now to get that number of new customers taking into account your
sales skills, product line, markets, and so on.
* Finally, take that number and divide it by 40. 40 is the
number of weeks most sales people are actually selling in a
year.
The answer is the number of calls you need to make per week.
For example, let's say I want 40 new customers this year and my
current closing rate is 20%, that is for every new customer I
have to call on 5 Prospects. So in order to get 40 new
customers, I will need to get 200 new Prospects.
Divide 200 by 40 and that tells me I have to make 5 Prospecting
calls a week. Now that is pretty easy for any field sales
professional.
Pretty simple. If you do this you won't have the up and down
cycles so many people run into in sales. Keeping a constant flow
of new prospects in your pipeline makes life a lot easier. Also,
as you get better and better at Prospecting, you will have to
make fewer and fewer Prospecting calls.
When you have an effective prospecting skill, don't let it
atrophy simply because your business grows and you don't want to
Prospect any more - times change. Now you know how to keep your
prospecting muscles in shape
Sell Well and Often
Bill Truax
Bill@BlitzCall.com
© Copyright 2006 WJ Truax
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