Support is more important

Customer Support plays a very important rolein expanding
business. I'm not going into the details of "Pre-Sales
Support" or "Post-Sales Support". Customer support is
something based on which a business can move forward. Its not
the product or services we sell to the customer but the support
that we actually sell. 

With an example I'm trying to explain this. A customer purchased
an Electronic shaver from my online shopping mall. He was quiet
happy with the product. The product was a normal product and was
indeed good. Though there was no problem with the product, the
customer used to receive calls from us once in a week. The call
was just to ask how are things going with the product. After six
weeks we stopped calling him. On the 8th week he called and said
that he wanted to purchase some shawls and sarees from your
online shopping mall. He also said that it was s not bcoz of the
product he has purchased from us; he knew that the electronic
product will not work after a certain period of time but the
support that we had given was excellent. Whenever he needs
something he first tries to get it in our online shopping mall. 

Another example, a customer was searching for Jewellery product,
we informed her that we don't deal with jewellery product but we
can definitely help her by providing some informations from our
contacts and she said that she will call us after two days. The
next day we called her and provided her the details. The
customer was really happy and she thanked us for our pro-active
support. She became our regular customer of garments and leather
products.

Support is something which is more important than
selling. Whether a product is sold or not isn't important in
comparison to support which is to be provided at our best to get
more business.