Articles about general writing, copywriting, and professional writing. |
Page :
[1] 2 3 |
|
|
by Karon Thackston © 2005 http://www.thewriterslife.com/bb/mwd6/
I have to tell you, I was very skeptical in the beginning.
Nervous even. I had one finger on the "buy now" button, and one
finger po (read
entire article)
Viewed: 93 Times
|
|
|
by Karon Thackston © 2004-2005 http://www.copywritingcourse.com
It's been a myth for as long as the Internet has been in
existence. Get good rankings and your site will be successful. I
hate to be (read
entire article)
Viewed: 104 Times
|
|
|
It is very important that your headline causes the buyer to make
an immediate judgment decision on whether or not to buy your
product. If, after reading your headline, it is not possible for
a person (read
entire article)
Viewed: 37 Times
|
|
|
Your Article is Being Used Without a Resource Box - What can
you do?
Sooner or later, no matter how much you hate it, some Webmaster
is going to use your article and won't include your resource
box (read
entire article)
Viewed: 3 Times
|
|
|
Countdown to Armageddon - at least you'd think so judging from
some of the garish copy and blaring headlines screaming at you
from so many websites.
At the opposite extreme though, you've some sites (read
entire article)
Viewed: 33 Times
|
|
|
by Karon Thackston © 2004
http://www.copywritingcourse.com/keyword
>From the early days of search engine optimization, keywords and
content have always been vital to achieving your goals. Starting
(read
entire article)
Viewed: 33 Times
|
|
|
Businesses rely on brochures as their front line in
communicating their products or services. Yet according to
Shannon Cherry, APR, many find them not as successful because
they underestimate the ski (read
entire article)
Viewed: 39 Times
|
|
|
It's a well established fact that customers buy solutions to
their problems or what they perceive will add value to their
lives. The marketer must therefore go beyond the usual feature
listing for th (read
entire article)
Viewed: 90 Times
|
|
|
WEAVING YOUR POSTGRADUATE PERSONAL STATEMENT
1. SECRETS TO SUCCESS
2. MAKING A POWERFUL FIRST IMPRESSION
3. AVOID AMBIGUITY
4. MAKING A PROFESSIONAL IMPRESSION
5. BONUS SAMPLE PERSONAL STATEMENT (read
entire article)
Viewed: 2 Times
|
|
|
Most professional copywriters would say that headlines account
for 80% percent of more of the effectiveness of an ad or sales
letter.
After all, it's the headline that gets your reader to stop and
r (read
entire article)
Viewed: 35 Times
|
|
|
Personalizing your headlines to your target audience can
significantly improve your sales response. You can do this by
mentioning a person by name, their city, their career field,
their job title, or (read
entire article)
Viewed: 103 Times
|
|
|
Winning Words for the Web by Oscar Bruce
Copyright: 2005
Article Autoresponder:
mailto:Winning_Words@epublishersresource.com
Author Contact Email: mailto:diana@forwardpromotion.com
Formatted to (read
entire article)
Viewed: 39 Times
|
|
|
by Karon Thackston © 2005 http://www.copywritingcourse.com
Mechanical spiders have to eat. In fact, they usually have
bigger appetites than the real-life spiders you squish under
your shoe. What sp (read
entire article)
Viewed: 95 Times
|
|
|
Would you like to get more sales from your online sales letter?
Here are 7 easy tips that you can improve on your ad copy
instantly and generate more revenue:
1. Have a Strong Call to Action. Decide (read
entire article)
Viewed: 37 Times
|
|
|
If you want to improve your writing, you probably spend a fair
amount of time reading a variety of "How To Write Good Sales
Copy" kinds of information.
True?
You probably subscribe to a handful (read
entire article)
Viewed: 91 Times
|
|
|
If you’re hunting for a good freelance copywriter and have never
done it before, or if you have but find yourself needing another
for the first time in a while, I don’t envy you. This “brave
new” e-w (read
entire article)
Viewed: 91 Times
|
|
|
by Jill Whalen © 2005
http://www.highrankings.com/copywritingcourse I've spent the
past couple of weeks reading Karon Thackston's copywriting
course, and boy-oh-boy is it a winner! Karon spent five l (read
entire article)
Viewed: 3 Times
|
|
|
by Karon Thackston © 2005 http://www.copywritingcourse.com
If you've been in the copywriting realm for very long at all,
you've heard the phrase "features vs. benefits." It's a
fundamental copywrit (read
entire article)
Viewed: 36 Times
|
|
|
What is it exactly that copywriters DO when they produce new
text for a site makeover? You often see the advertisements; a
designer is looking for a freelance web writer who is going to
create conten (read
entire article)
Viewed: 36 Times
|
|
|
A glossy magazine placed an advertisement on its Web site,
targeting the publication’s upscale subscribers. The expensive
ad emphasized how perfect the tiniest detail would be for guests
who stayed a (read
entire article)
Viewed: 31 Times
|
|
|
There are many tactics and techniques that go into converting
visitors into buyers. However, this article will prove to you
why creating an “interactive” sales letter will be the most
critical weapon (read
entire article)
Viewed: 31 Times
|
|
|
By Karon Thackston © 2004 http://www.learn-copywriting.com
Pretty or elegant? Good or scrumptious? Nice or delightful?
There is power in the adjectives you choose. Just like Clark
Kent and Superman (read
entire article)
Viewed: 93 Times
|
|
|
One of the most important skills you could ever learn is how to
write million dollar sales letters. The difference between a
killer sales letter and a mediocre one is often the difference
between a s (read
entire article)
Viewed: 24 Times
|
|
|
by Karon Thackston © 2003 http://www.copywritingcourse.com
I’ve always loved scented candles. They help create a cozy
atmosphere. They give you a relaxed feeling. And - most
importantly - they make (read
entire article)
Viewed: 38 Times
|
|
|
"How To Emotionally-Charge Your Sales Letters To Boost Sales" by
Mike Jezek, The Sales Letter Psychologist™ Are you frustrated
that your sales letter isn't getting results? Do you wonder how
you coul (read
entire article)
Viewed: 30 Times
|
|
|
Many people say that it is easy to write a sales copy and that
there is really nothing to it. Well, all I can say is they are
wrong! For many, writing your sales copy is difficult. Having
the ability (read
entire article)
Viewed: 87 Times
|
|
|
by Karon Thackston ©© 2003 http://www.marketingwords.com
There seems to be a common myth regarding site visitors and the
buying process these days. I’’ve heard this statement more than
a few times o (read
entire article)
Viewed: 34 Times
|
|
|
by KaronThackston © 2003 http://www.copywritingcourse.com
As I was riding down the road last week, I noticed a billboard.
As I sat waiting on a stoplight I kept staring at it. I couldn’t
help wonder (read
entire article)
Viewed: 35 Times
|
|
|
by Karon Thackston © 2003 http://www.copywritingcourse.com
In part one of this article series, I outlined a recent project
I undertook for a Web site that sells gas logs. The site had a
lot of poten (read
entire article)
Viewed: 38 Times
|
|
|
Writers who are so fluent, facile and sure-footed that they can
write their stuff down and that's the way it runs are rare.
Ernest Hemingway rewrote the last paragraph of THE SUN ALSO
RISES 28 time (read
entire article)
Viewed: 103 Times
|
|
|
by Karon Thackston © 2004 http://www.copywritingcourse.com
When you write a press release, what is your ultimate goal? No
doubt, getting the information to as many publications and on as
many Web si (read
entire article)
Viewed: 39 Times
|
|
|
Back in 1985 when I first started copywriting, the only help I
could find on the subject were books by Herschell Gordon Lewis,
Bob Stone, David Ogilvy, and a few others. I didn’t even look
for books (read
entire article)
Viewed: 3 Times
|
|
|
Missing any markets lately? That’s a good question to ask
yourself if you’ve never given much thought to the disabled. I’m
sorry to admit that I really hadn’t, until a client gave me
directions to in (read
entire article)
Viewed: 37 Times
|
|
|
Web Copy - How Much is Enough? By
Glenn Murray *
These days, there's widespread acceptance that a website is an
integral part of the marketing plan of any business. Likewise,
it's commonly accept (read
entire article)
Viewed: 19 Times
|
|
|
What Is Blogging?
Blogs have been around for many years but have recently become
somewhat a new ‘craze’. A Blog is short for Web Log is basically
an online journal. They can be set up at little to (read
entire article)
Viewed: 2 Times
|
|
|
Online marketers are busy mapping that magical space where the
overlap between real life and the internet is at its most
poignant. Where else would they be looking than where real
people are actually (read
entire article)
Viewed: 32 Times
|
|
|
Follow 10 simple rules of thumb, and you'll soon be writing
great newsletters and reaping the rewards.
Company newsletters can be an amazingly successful marketing
technique. Whether you want to up (read
entire article)
Viewed: 11 Times
|
|
|
Copyright © 2004 Quick Turn Marketing International, Ltd.
Dear Friend,
Hogwash!
That’s what I say to people who tell me that their business is
purely and solely a "cheapest price business."
Peo (read
entire article)
Viewed: 94 Times
|
|
|
Using Sara Crewe's Greatest Power in Your Newsletter By Jessica
Albon Copyright 2004, The Write Exposure
"Of course the greatest power Sara possessed and the one which
gained her even more follower (read
entire article)
Viewed: 90 Times
|
|
|
This article may come as a surprise to you.
Especially since it is written by a web designer. Let me
explain......
Rescue Your Web Site from Boring Words and Poor Design.
The difference between (read
entire article)
Viewed: 86 Times
|
|
|
by Karon Thackston © 2004 http://www.copywritingcourse.com
In part one of this article series, I introduced a client of
mine (AEwebworks) who suffered from some copywriting traumas.
The basic diagn (read
entire article)
Viewed: 100 Times
|
|
|
5 Reasons Why Headlines Are Crucial To Your Website’s Success
Copyright © 2002 by Robert D. Boduch
Without a powerful headline, your message stands little chance
of being noticed in an increasingly (read
entire article)
Viewed: 87 Times
|
|
|
- your press release should sound like news, not an ad
- you should only send your press release to the media related
to the topic of your press release - keep your press release one
page in length (read
entire article)
Viewed: 99 Times
|
|
|
Someone beautifully quoted, "You can stroke people with your
words".
For a writer, there is nothing more fulfilling then creating a
new piece, an original article that benefits his reader. Writing
(read
entire article)
Viewed: 14 Times
|
|
|
Solo ads are a necessity in online advertising.
Yes you can have your blogs, hundreds of pages of content,
pay-per-click campaigns, and highly optimized pages for search
engine rankings, but you sti (read
entire article)
Viewed: 26 Times
|
|
|
Solo ads are still a very powerful way to advertise your
website or affiliate product. You can use solo ads to do
numerous tasks and jobs to create a buzz for your site, develop
instant name recognit (read
entire article)
Viewed: 28 Times
|
|
|
Web articles - they're immensely popular these days, for the
simple reason that you can broadcast your name and URL all over
the web with them. Trouble is, everybody's doing it... and that
means majo (read
entire article)
Viewed: 5 Times
|
|
|
Imagine comic Robin Williams has written your Web site copy.
What would it be like?
Now imagine president George Bush wrote your Web site copy.
Which author would you prefer?
I would bet the copy (read
entire article)
Viewed: 97 Times
|
|
|
What is the future of online copywriting and how will CMS
adapt to overcome the challenges? We discuss content management,
SEO and not overlooking the fundamentals of good writing for the
web.
The I (read
entire article)
Viewed: 96 Times
|
|
|
Ever see an ad and just "sense" that it's an outright lie? Or
maybe even more frustrating, ever write an ad yourself, and feel
you can't make your sales pitch accurately "unless" you're lying?
Don't (read
entire article)
Viewed: 22 Times
|
|
