Articles about advertising |
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A lot of things about opening a business are difficult, but you never really realize how hard advertising new business is until you try it yourself. Don't get me wrong – there are many simple techniqu (read
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I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time (read
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Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) s (read
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So, what’s an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly
and memorably introduces you. It spotlights your un (read
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Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a n (read
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Viewed: 54 Times
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"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.The same things that worked fifty years ago, continu (read
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Viewed: 112 Times
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Have you ever spent a small fortune on advertising that
generated disappointment rather than sales?Many small business owners have been down the road of flat
advertising results and are at a loss wh (read
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Viewed: 29 Times
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How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.)." They start quoting lines, excitedly ta (read
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Viewed: 56 Times
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Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business.And it may give you an advantage over competitors who don (read
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Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections m (read
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The SKINNY on NewspapersUsing the paper is considered gospel by many
people in business. Use it wisely and it can be a
good tool.Remember, newspapers are passive, non intrusive
media. They tend to rea (read
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Viewed: 61 Times
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"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, (read
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Viewed: 148 Times
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Well, Super Bowl XXXIX is history. Too bad for the folks who
consider themselves the always-pullin'-for-the-underdog
type. The Bandwagon team won.But, as far as Super Bowls go, the losers played wel (read
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Viewed: 126 Times
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Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact (read
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Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are
in trouble. Fewer people use them every year. Even the best-
pulling ad in the section (read
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"Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something,"
Hans Magnus Enzensberger.Culture affects everything we do. This applies to all areas of hum (read
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It is a given that billboard advertising "outdoor"
is not a "quick fix". If sales are down, you can't
quickly put up a few boards to boost the numbers.
You must plan ahead.Lead time is not short when (read
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Viewed: 28 Times
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Make a list of everything you think should be
included at one time or another, in one of your
ad, be it radio, newspaper or Little Jimmie's
class play program.Everything. Experience, staff, facility, (read
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Viewed: 143 Times
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Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.9%) and business
has at least one copy of "the book".Almost three out of (read
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Viewed: 129 Times
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Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.9%) and business
has at least one copy of "the book".Almost three out of (read
entire article)
Viewed: 54 Times
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The Ultimate, “Must-Have” Home-Based Business for YOU a
Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and
paint you a picture of what the (read
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Viewed: 57 Times
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