Articles about public relations (PR). |
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Have you ever noticed that when someone is interviewed on
radio, television or in the newspapers about a particular
subject, it tends to be the same people? You may even be
saying - "Why don't they ev (read
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"Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back."Yesterday isn't soon enough!"Cindy clicked on her screen. "You have mail." S (read
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School BusesWhen approaching a school bus: Slow down;
If the amber lights are flashing, the bus is about to stop;
If the red lights are flashing, the bus is stopped;
In many states it is against th (read
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One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer (read
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Viewed: 183 Times
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You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.In your own best interests (read
entire article)
Viewed: 119 Times
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What else, for goodness sake, could you as a business,
non-profit or association manager, call a heavy-duty
helper who does something REALLY positive about the
behaviors of those outside audiences (read
entire article)
Viewed: 172 Times
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As the kids say, how cool is this?You're a business, non-profit or association manager
and, finally, you decide to do something positive about
the behaviors of those important outside audiences of
y (read
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What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) (read
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Viewed: 197 Times
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Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budg (read
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Viewed: 172 Times
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Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, non-profit or
association manager?I spea (read
entire article)
Viewed: 176 Times
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When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective custo (read
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Viewed: 109 Times
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You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is publi (read
entire article)
Viewed: 115 Times
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Just think about it.If I come to believe that you really didn't dump those chemicals
in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an empl (read
entire article)
Viewed: 114 Times
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Your public relations people are busy. The buzz is all
about hits on a radio show or mentions in a newspaper
column. Or, which to do first, the trade show exhibit or
the video clip. All useful tact (read
entire article)
Viewed: 124 Times
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Managers, please take a minute and read two sentences:
People act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we c (read
entire article)
Viewed: 175 Times
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I address this article to businesses, associations, non-profits and
public entity managers seeking a direct connection between
the money they're planning to spend on public relations, and the achiev (read
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While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key (read
entire article)
Viewed: 190 Times
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When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at leas (read
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Viewed: 169 Times
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Your important outside audiences behave in ways that stop you from reaching your objectives.Because you haven’t paid much attention to their care and feeding, is it likely you’ll know they are placi (read
entire article)
Viewed: 178 Times
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It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford (read
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Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that’s exactly what’s happening at organizations that allow their pub (read
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Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media intervi (read
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Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: “People act on their own perception of the facts before them, which le (read
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Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One (read
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When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but a (read
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Why, public relations that stays true to its fundamental premise, of course.In a nutshell, “People act on their own perception of the facts before them, which leads to predictable behaviors about whi (read
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Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he wi (read
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Viewed: 195 Times
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The name of the game is doing our part to achieve manage- ment’s objectives. And public relations best practice – properly applied – does just that.How? The driving force is public relations’ fundamen (read
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Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you c (read
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Viewed: 184 Times
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You won’t be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change (read
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Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own (read
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You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap (read
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How much more fundamental can you get than this? As a business, non-profit or association manager, if you don’t get your most important outside audiences on your side, you will fail.To me, failure mea (read
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Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your obj (read
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…lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives.A sad scenario that (read
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Viewed: 173 Times
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There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results I’m paying for -- the really important (read
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Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention th (read
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Viewed: 175 Times
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As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persu (read
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Viewed: 197 Times
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As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that l (read
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Viewed: 193 Times
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“I want a pony, a tree house and the fastest bike in the world.”“I want the G.I. Joe with the parachute and camouflage Jeep.”Those wants from when we were children haven’t changed much now that we hav (read
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When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 P (read
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Viewed: 206 Times
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As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – t (read
entire article)
Viewed: 196 Times
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For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 – You limit your PR activity pretty much to placing product and service pl (read
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Viewed: 169 Times
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Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opini (read
entire article)
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I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it’s going to be the last. As well as having the good taste to run a feature on me last year (!) In (read
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You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those (read
entire article)
Viewed: 170 Times
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THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern
communications, wrote the immortal words, “The medium is the message.”
Today I would amend that to, “The medium is (read
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FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at
radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter. (read
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Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especi (read
entire article)
Viewed: 113 Times
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Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. Bu (read
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